2007 Nationals Sales and Marketing Awards

The gold winners from the 2007 National Sales and Marketing Awards demonstrate that a cool sales environment doesn't need to put a halt to design innovation.

April 01, 2007

The 2007 Nationals Judges

Captivating design will always get attention. As the homes featured below — gold winners from the 2007 National Sales and Marketing Awards — demonstrate, a cool sales environment doesn't need to put a halt to design innovation. In fact, unique floor plans can pique the interest of otherwise complacent prospects, perhaps even getting them excited enough to buy.

For a complete list of winners for the 2007 National Sales and Marketing Awards, visit www.thenationals.com.


A Design-Idea Home with Wide Appeal

This home's design and location brings families together


Kinsley Place, Deland, Fla.


Best Unique or One-of-a-Kind Home

Kinsley Place was commissioned by Southern Living magazine as one of its design-idea homes. Located in Victoria Park — a master-planned golf community in Deland, Fla. — this 3,575-square-foot Victorian farmhouse was designed to provide maximum livability for busy families while accommodating multiple generations living under one roof.

"This home draws from Florida vernacular architecture reminiscent of the modest wood-frame Cracker homesteads that are common to rural Florida," says Debbie B. Lovett of Looney Ricks Kiss Architects. "The combination of lap siding and board-and-batten siding offer a unique twist."

The home has a multipurpose room between the kitchen, dining room and laundry room. There's office space, generous storage and multipurpose counter space.

"It's an adaptable room that can serve as a butler's pantry for entertaining, as an extension of the laundry room or for crafts and projects," says Lovett. "It's truly a 'do-all' room."

Homeowners have easy access to a guest suite with its own kitchenette, sitting room, storage and living area.

"We tried to design a home that symbolizes what Victoria Park is all about," says Jeff Gersh of The St. Joe Company, which built the home. "We really have a community that appeals to all ages. And we have circumstances where parents move there, and their kids move there. Or kids will move in, and then parents of both spouses would move into different parts of the community."


"This home lives large without being pretentious," says Lovett. "The home provides easy connection to the outdoor spaces via the front corner porch and the more private grilling porch. The living experience is greatly enhanced because of the indoor/outdoor relationships and allows the home to live larger than just the enclosed areas."

It was widely successful in terms of traffic, with about 17,000 people visiting from June 10 through September 2006.

"We're very pleased with the outcome of the project," says Lovett. "We designed this home specifically for Victoria Park. However, we also were able to provide our client with three other elevations of very different styles for the same rear-loaded house/lot type, as well as two front-loaded garage options, so the plan is very versatile and could be built in any neighborhood across the country."

Home: Kinsley Place

Location: Deland, Fla.

Builder: The St. Joe Company, Deland, Fla.

Architect: Looney Ricks Kiss, Memphis, Tenn.

Interior merchandising: Brooks Interior Design, Maitland, Fla.

Landscape architect: Dix Lathrop & Associates, Longwood, Fla.

Target market: Move-up buyers and families with children

Square footage: 3,575

Price: $1.6 million

Hard construction costs per square feet (not including land): $263

The Cutting Edge of Luxury

This gracious design home offers amenities for both entertaining and relaxing.



The Atterbury at Villanova

Best Single Family Home Priced Over $2 million

The Atterbury at Villanova is located in Villanova, Pa., right in the heart of west suburban Philadelphia.

"To do a teardown and a major refurbishing in the center of that market place was something they had never been able to do in their design criteria," says Ted Moser, founder and president of Moser Builders.

"Buyers now are so savvy," says Tom Weston, architect and principal with McIntyre Capron & Associates. "We had to try to think about what people will be expecting in their homes in two or three years."


Features include a master bathroom spa, a pool and cabana, as well as an outdoor fireplace.

Moser did a take on the "view-through" foyer he's done for years and turned it into a view-through living room.

"You walk into the front door, look into this beautiful living room and through the foyer of the living room into the backyard area where you're looking into the waterfall and the sprays of the pool," Moser says. "It just pulls you right into the home."

"We've had unbelievable traffic," says Moser. "They've had some of the biggest days they've ever had in the history of their design homes. We've gotten sales on other projects through it. It's worked very well for us."


Home: The Atterbury at Villanova

Location: Villanova, Pa.

Builder: Moser Builders, Berwyn, Pa.

Architect: McIntyre Capron & Associates, Paoli, Pa.

Landscape architect: Gordon Eadie, Valley Forge, Pa.

Interior merchandising: Alex Cole Interiors, Tampa, Fla.

Target market: Luxury, move-up buyer

Square footage: 9,000

Price: $3.5 million and up

Hard construction costs per square feet (not including land): $221

Estate Home and Rooms With a View

San Juan-inspired design completes new development at Ladera Ranch.



Capistrano — Plan 3, Ladera Ranch, Orange County, Calif.

Best Single Family Home Priced from $1 to $2 Million

Covenant Hills, the last phase of development in Ladera Ranch, is a gated community with lot sizes ranging from 8,293 to more than 27,000 square feet.

The full brick façade is a more unusual exterior elevation design for southern California.

"For the East and the Midwest it is fairly normal," says Adele Chang, architect and principal of Lim Chang Rohling & Associates. "But this is kind of the California interpretation.


"It has colonial elements and Georgian elements. It is formal and very old world in that regard. And even though it's a very big house, we tried our best to break down the massiveness of the elevation."

The home plan features an interior courtyard. There's a separate exterior access studio that can be used as a mother-in-law suite or home office. It has its own bathroom and a kitchenette. The studio can be accessed from either the courtyard or the hallway to an exterior deck.

The Covenant Hills custom design guidelines place restrictions on home size, height, location and style. According to the Web site, these have been adopted to ensure that the "character, values and vision of the neighborhood maintain consistency over time."

"We worked very closely with the design review architect," says Chang. "That's how we overcame that obstacle."

Home: The Capistrano — Plan 3

Location: Ladera Ranch, Orange County, Calif.

Builder: K. Hovnanian Homes, Bakersfield, Calif.

Architect: Lim Chang Rohling and Associates, Pasadena, Calif.

Landscape architect: Land Concern, Santa Ana, Calif.

Interior merchandising: Design Tec, Newport Beach, Calif.

Target market: Luxury, move-up buyer

Square footage: 5,738

Price: From about $1.5 million and up

Hard construction costs per square feet (not including land): $103.18

Number of units in community: 35

Number of units sold to date: 19


The 2007 Nationals Judges

Lyda Akin, The Point Group, Dallas

Patti Guthrie, Marc-Michael Interior Design, Winter Park, Fla.

Jim Hale, Fonville Morisey, Builder Marketing Group, Raleigh, N.C.

Bill Kreager, Mithun Pier 56, Seattle

Nick Lehnert, Lehnert & Associates, Placentia, Calif.

Laura Lynn Reising, Petros Homes, Broadview Heights, Ohio

Dominique Sampson, The Green Companies, Newton, Mass.

John Sims, Builder Marketing Services, Long Valley, N.J.

Michael Copp, NAHB Liaison

Peter M. Mayer, Judging Chairman, Peter M. Mayer Productions, Alta Loma, Calif.

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