Marketing



VR_rending_ of_a_kitchen

Virtual reality rendering by Radical Galaxy of kitchen to be built by Lochwood-Lozier

Features

A next generation custom home builder takes a virtual leap to help clients see their future

Top down view of Kitchen sink

True to his nature, builder Nick Schiffer immediately said, “Of course we can build a wood dish-drying rack that would drain into the sink,” then set about researching the best way to do it (Photos: Sabrina Cole Quinn Photography).

 

Features

A craftsman's use of social media puts him on the map

Chinese Zodiak Board
Features

Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

Will Duderstadt
Features

Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

Orlando home built by Silliman

Silliman Homes model house in the BayHill neighborhood of Orlando, Fla., shows clients what they can expect from the builder's new CitySide program.

Features

Three custom builders undertake the rebranding and repositioning process with quantifiable results.

Features

Word of mouth will always be the holy grail of marketing, but custom home builders can do more to find prospects than just wait for past clients to pass their business card.

Features

Defining and articulating what is a professional in remodeling or new construction is tougher than in some other industries.

Blog Entry
Features

Your custom building clients come from all walks of life. But they have one thing in common: They are successful, and they have money. And more often than not, your clients are wealthy because they spend wisely.

Pages

SPRING 2019

This Month in Custom Builder

Products

Fotile's V and W Series range hoods were designed to eradicate harmful cooking smoke.

Features

Tudor-style home with central stone fireplace in the pool house

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