flexiblefullpage -
Currently Reading

Affluent America

Advertisement
billboard -
Leadership

Affluent America

Affluent Americans - those with an average annual household income of $359,000, an average net worth of $2.7 million and average investable assets of $1.5 million - are considerably more positive about the current state of the economy than they were ju...


By Heather McCune, Editor in Chief June 30, 2004
This article first appeared in the CB July 2004 issue of Custom Builder.

 

Affluent Americans - those with an average annual household income of $359,000, an average net worth of $2.7 million and average investable assets of $1.5 million - are considerably more positive about the current state of the economy than they were just six months ago.

According to the spring survey of the American Affluence Research Center, the very wealthiest households are most optimistic about the economy, feel financially better off than they did 24 months ago and are more likely to make major expenditures in the next 12 months.

The current research found no consistent pattern for increases or decreases in major expenditures in the next 12 months. Compared to results from the fall 2003 survey, plans for home remodeling and purchases of vacation residences are up, while plans to purchase new primary residences are down.

Major Purchases in the Next 12 Months

 
 
% of Respondents
 
Age
Income
Net Worth
 
Total
Under 50
50-59
60+
Under $200K
$200K or more
Under $1.5 M
$1.5 - $5.9M
$6M+
Have major remodeling done to your home
26
27
30
21
33
22
26
23
36
Purchase an existing home as a vacation residence
5.6
4.8
5.9
6.6
3.5
6.9
6.3
2.8
12.8
Build a new vacation residence
3.1
4.0
3.5
1.6
0.5
5.0
0
5.2
10.5
Purchase an existing home as a primary residence
4.0
3.3
4.2
4.1
5.0
2.9
3.8
4.3
3.5
Build a new primary residence
2.9
3.7
2.5
2.1
2.2
3.1
2.5
2.8
4.7

Tags

Related Stories

Custom Builder

HUD Secretary Marcia Fudge Announces Forthcoming Resignation

U.S. Department of Housing and Urban Development Secretary Marcia Fudge has said that she intends to leave office later this month

Custom Builder

Floodproof on a Floodplain

An impressive addition to the IDEA Home series, the NEWLOOK Experience Home is a master class in engineering and creative design, with builder Michael Freiburger out-thinking an exceptionally tricky lot

Custom Builder

Why Start a Custom Building Business?

In this Taking Care of Business segment, expert coach and trainer Scott Beebe joins our host Duane Johns to talk about where custom builders could be getting off on the wrong foot

Custom Builder

3 Questions Answered About Reliable Energy in Home Construction

Energy expert Bryan Cordill makes a case for why and how propane is an answer to growing concerns about reliability and resilience in home construction 

Business

Custom Builder to Talk Color Design with Becki Owens at IBS

At this year's IBS, renowned designer Becki Owens will sit down with host James McClister, editor of Custom Builder, to discuss a variety of topics from basic color play in design to the Allura Spectrum palette, a collection of Sherwin-Williams colors curated for the benefit of pros

Business

PERC Highlights Sustainability and Efficiency at IBS with 'Clean Build Conversations'

Hear from industry standouts Matt Blashaw and Anthony Carrino at this hour-long Show Village event

Business

The Five Foundational Cornerstones

Business coach Scott Beebe shares insights into the often ignored business basics that could be the difference between long-term success and failure

Custom Builder

Start With the Why: Fundamentals of the Custom Builder Business

In our inaugural episode of Taking Care of Business, host and custom builder Duane Johns sits down with Scott Beebe, head coach and founder of My Business on Purpose, to talk vision, purpose, mission, values, and more

Business

Why AI Is Now Key to Our Trade Partner Strategy

Thompson Custom Homes Business Manager Erin Day explains how AI became a crucial part of building and maintaining successful trade partner relationships

Business

Thriving in 2024: Tips for Succeeding in an Uncertain Environment

Author and sales expert Mark Richardson shares his insights on the industry and how to rethink your approach to success in the new year

Advertisement
boombox1 -
Advertisement
boombox2 -
Advertisement
boombox3 -
Advertisement
native1 -

More in Category

Custom Builder

HUD Secretary Marcia Fudge Announces Forthcoming Resignation

U.S. Department of Housing and Urban Development Secretary Marcia Fudge has said that she intends to leave office later this month

Custom Builder

Floodproof on a Floodplain

An impressive addition to the IDEA Home series, the NEWLOOK Experience Home is a master class in engineering and creative design, with builder Michael Freiburger out-thinking an exceptionally tricky lot

boombox4 -
Custom Builder

Why Start a Custom Building Business?

In this Taking Care of Business segment, expert coach and trainer Scott Beebe joins our host Duane Johns to talk about where custom builders could be getting off on the wrong foot

Custom Builder

3 Questions Answered About Reliable Energy in Home Construction

Energy expert Bryan Cordill makes a case for why and how propane is an answer to growing concerns about reliability and resilience in home construction 

boombox4 -
Advertisement
native2 -
Advertisement
halfpage1 -