Building Operations

Building Operations Blog for Professional Home Builders



In every industry I have worked in, Communication seems to be the common denominator, of dysfunctionality. We write books about, train our leaders on it and spend countless hours using technology today to attempt to convey our thoughts. Sadly though, the form outweighs the substance.

When I am involved in a consulting project involving the people of an organization, the number one issue that surfaces is the confusion, misinterpretation and anxiety surrounding communication.

From 1979 to 2001 I worked in high level positions within corporate America. I was always surprised over the number of consultants that called offering their advice, solutions and their roadmap to success. So in 2001, when I decided to broaden my scope nationally and offer my consulting services. I was always very conscience of my approach. Initially, I actually had CEO’s tell me that they felt I was more interested in the sale than I could ever be about their success. This was a certain wake up call.

For over 30 years I have worked with executives that indicate they are interested in improving their skills, leadership ability or their overall company performance. About two thirds of that time was as a corporate officer and the balance as a consultant. In the old days, exploring the strengths, areas of development and desires of the executive wasn’t called coaching. In fact, many executives at that time would have taken offense to the term.

As a consultant, I literally spend 30 hours a week on the phone with builder owners, CEO’s and senior level staff of Home builder’s, Real Estate Brokers and Land Developers. My approach on every call is to build a relationship and determine the pain points that keeps these executives up at night.

From the year 1999 to 2001 I led the enterprise wide SAP conversion for a top ten builder. Up until that time, very little was ever seen of a fully integrated software system for the builder. Software companies claimed to be fully integrated, but when you tested the product, it fell short of expectations. SAP was to be the shining knight on the white horse for Home building, offering a system that would revolutionize the industry. Well simply stated, it was developed by software developer’s not home builders and failed miserably.

In speaking to many builders and re-modelers weekly, it has been interesting to take note that the classic performance appraisal has fallen by the wayside since the economic downturn. Many tell me that this process became a non- value added activity when all the layoffs began in 2006 and since that time no-one in their organization has really seem to care.

For several years I led 600 real estate agents across multiple markets. About 20% of my business involved the Homebuilder. Here’s what I learned that can be very helpful to the homebuilder when the real estate agent is marketing your new construction.

 

Over my 30 years of working with senior leaders, I have seen the good the bad and the very ugly. It seems that any “C’ level person who has the privilege to put a “E” as their second letter in their title through a promotion automatically is hit with a cosmic ray from deep space that creates behavior that many times creates a lack of optimization in their workforce.   

For a little less than two years, I led the 15th largest real estate brokerage firm in the US. It was an interesting departure from the day to day of home building consulting and it provided a real eye opener on the true relationship that exists between the builder and its broker sales arm.

I also had the opportunity to look deeply into other large and small broker organizations through MLS boards and close networking affiliations. Here’s what I discovered.

I’ll get right to the point. Today’s business owners have lost a huge amount of loyalty, commitment and productivity from their employees. Leaders in the construction industry since 2007 have seen hundreds of experienced personnel either leave our industry or desperately hold tight onto their jobs while having to assume a 25% to 50% increase in scope of work with a reduced amount of compensation. As I talk to many professionals in our industry daily, I hear this common theme.

 “I am stressed, burned out and my boss only cares about himself”

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SUMMER 2020

This Month in Custom Builder

Products

Provides added protection against moisture and mold and allows for 
increased ventilation and drainage

Features

The philosophy of the German Bauhaus school of art and design drives this Dallas-based custom builder

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