On the Level
On the Level
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Accuracy and Affordability
When I see surveys that show most Millennials aspire to buy a home, I think of Australia. I was a travel marketing reporter once upon a time, and…
The Ownership Stigma
Numbers can be funny things. When the population for a subset of consumers is large enough, then plausible projections follow about how that group…
The Hacking of Things
The idea of running my home from a smartphone sounds like the ultimate in convenience and control. With some of the smart products currently…
Labor Shortages and the Metropolitan Angle
Politics are local; real estate obviously is local, and the rate of economic recovery varies by locale. Talk to builders in Orange County, Dallas-…
Design Spotlight Debuts
Great design starts at the high end of the market, and that is the rarified air in which custom and luxury home builders work. If a no-step shower…
A Lesson in Buyer Intent
Remember Body Smart chocolate bars and fruit chews? I bet you don’t. During the Atkins diet fad in early 2000, pharmaceutical giant Pfizer Inc., bet…
The Home Design Cycle
At one point during my three days of walking the Las Vegas Convention Center and taking in the new products at the combined International Builders’…