When we first began to overhaul this magazine, you told us that you want us to show more than tell. We will continue to utilize photography to not only capture the grandeur of some of the best high-end housing product in the nation, but also to highlight the details and elements that hook buyers. Of course, pictures cannot tell the entire story, so Ann Matesi will continue to isolate and flesh out those all-important aspects in her project profiles.
Luxury and custom builders have also told us that they are constantly looking for tips and expert guidance in the actual operations of their business, which is why we began the Tutorial. Last year, Tom Stephani provided invaluable insight and information aimed at making our readers’ businesses more streamlined, efficient and profitable. Now, John Barrows will take up where Tom left off, but his insight will center more on incorporating Internet and computer technology into your marketing, scheduling and operations - another area where you asked us for more information.
More tips can be found in the Details section, our new front-of-the-book section that debuted two issues ago. This is a place for those things that sometimes go unnoticed when profiling an entire project; a unique solution to a common problem, an ingenious and finely crafted detail, a new service aimed at making your business more profitable or any snippet of information that builders find useful.
One change that you would have no real way of noticing is the staffing here at LHB. You see, for the last two years, the entire staff of Professional Builder (our parent magazine) has been splitting their time, working to produce both books. It has been a challenge, it has been hectic and it has been rewarding, but we all knew we couldn’t do it forever. A magazine is similar to a job site in that respect... it needs a project superintendent.
I look forward to hearing from you.
Related Stories
Custom Builder
HUD Secretary Marcia Fudge Announces Forthcoming Resignation
U.S. Department of Housing and Urban Development Secretary Marcia Fudge has said that she intends to leave office later this month
Custom Builder
Floodproof on a Floodplain
An impressive addition to the IDEA Home series, the NEWLOOK Experience Home is a master class in engineering and creative design, with builder Michael Freiburger out-thinking an exceptionally tricky lot
Custom Builder
Why Start a Custom Building Business?
In this Taking Care of Business segment, expert coach and trainer Scott Beebe joins our host Duane Johns to talk about where custom builders could be getting off on the wrong foot
Custom Builder
3 Questions Answered About Reliable Energy in Home Construction
Energy expert Bryan Cordill makes a case for why and how propane is an answer to growing concerns about reliability and resilience in home construction
Business
Custom Builder to Talk Color Design with Becki Owens at IBS
At this year's IBS, renowned designer Becki Owens will sit down with host James McClister, editor of Custom Builder, to discuss a variety of topics from basic color play in design to the Allura Spectrum palette, a collection of Sherwin-Williams colors curated for the benefit of pros
Business
PERC Highlights Sustainability and Efficiency at IBS with 'Clean Build Conversations'
Hear from industry standouts Matt Blashaw and Anthony Carrino at this hour-long Show Village event
Business
The Five Foundational Cornerstones
Business coach Scott Beebe shares insights into the often ignored business basics that could be the difference between long-term success and failure
Custom Builder
Start With the Why: Fundamentals of the Custom Builder Business
In our inaugural episode of Taking Care of Business, host and custom builder Duane Johns sits down with Scott Beebe, head coach and founder of My Business on Purpose, to talk vision, purpose, mission, values, and more
Business
Why AI Is Now Key to Our Trade Partner Strategy
Thompson Custom Homes Business Manager Erin Day explains how AI became a crucial part of building and maintaining successful trade partner relationships
Business
Thriving in 2024: Tips for Succeeding in an Uncertain Environment
Author and sales expert Mark Richardson shares his insights on the industry and how to rethink your approach to success in the new year