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Leadership
Opportunities for Diversification
Because the luxury housing business is going well despite the recent economic slowdown, some might think this sector of the economy is recession-proof.
Marketing & Sales
The Four P’s of Branding
Building Materials
Window of Security
Windows provide many things for a home: architectural accent from the outside and natural light and views from the inside.
Rediscovering Raised Floors
In colonial times, raised-floor foundations were the choice of home builders.
Leadership
The Table: Picking Teams
Yes, it’s tough for builders to find quality labor, but it’s out there. The homes we feature in this magazine are only a minuscule sample of the top-notch luxury housing in this country.
Marketing & Sales
The Web Site as Marketing Tool
When the Web became popular, everyone recognized its marketing potential. It was touted as the great leveling device; small companies could achieve the same exposure as large corporations.
Design
Gold-Medal Vistas
Located in ski-chic Deer Valley Resort, one of the venues for alpine and freestyle skiing events in the 2002 Winter Olympics, this $3 million mountain home has an eagle’s-eye view of three local ski areas as well as charming downtown Park City, Utah.