A compilation of HousingZone's articles, surveys, ideas, trends, and tips on leadership for residential builders, remodelers, and architects serving the residential construction industry.


The good new is we have now been through this unprecedented time before

brightleaf homes have found success in using social media

When BrightLeaf Homes focuses on the benefits its standard building science package delivers, the conversation with buyers moves deeper into the sales funnel toward selections for counters, cabinets, flooring, and lighting.


Brightleaf Homes is still looking, but the builder has learned some valuable lessons along the way

Gloved hand holding urine sample cap for marijuana testing

Photo: Irina Shatilova - stock.adobe.com


Builders need skilled labor, but should their workplace policy drop zero tolerance for cannabis and risk taking on more liability?

Country kitchen by Rotell(e) Studio(e)

The family room off the kitchen in Rotell(e) Studio(e)’s Augusta-Cape Cod offers open-plan living for multigenerational households (Photo: Courtesy Rotell(e) Studio(e)).


Rotelle Development gets its brand out there by positioning staff as a resource

Smart home built by Compo Builders

The Lisa ranch is a model home Compo Builders uses to show prospective clients currently available home technology that can be controlled without a wired or centralized system (Photos: Courtesy of Compo Builders)


Compo Builders uses a model home as a smart tech showroom

Man at home office desk holding child

Photo: Jelena/Stock.adobe.com


Meeting in person is key to custom builders’ client relationships, but using virtual meeting tools during the pandemic has its benefits


Large triple-pane windows on the south side of this net-zero certified Passive House in Halifax allow for lake views and maximum sun for heating. On the north, street-facing side, fewer and smaller windows make the home more efficient (Photos: Elemental Photography).


There's nothing passive about Natalie Leonard's drive to build sustainable affordable Passive homes

How-to-get-customers-to-pay-for-the-estimate-piggy-bank-house-and hand-calculator

A preconstruction process that convinces potential clients to pay for estimating is less about contract language and more about beginning a relationship


A kitchen display at the Jennifer Gilmer Kitchen & Bath showroom in Ashland, Va. “It’s amazing how many details there are in kitchen design,” owner Jennifer Gilmer says. “When a builder is involved in our meetings, he’s much more knowledgeable about design and installation nuances.”


Collaboration holds the key to a smoother selections process that satisfies both client and builder


Four experts explain how paying attention to cash flow can help keep builders from robbing Peter to pay Paul


Illustration: Sergev Nivens/Stock.Adobe.com


We ask custom builders: If you could redo your first house or revisit the first years of running your business, what would you do differently?


Valuable insights Architect Robert Hidey gleaned over decades of residential design experience

Mansion exterior green gables design & restoration

Photos courtesy of Green Gables Design & Restoration


"You never want to get to the next phase and realize somebody's not happy."


Michael Lehrer

Michael Lehrer, FAIA


Lehrer Architects


Architect Michael Lehrer on great windows, hand-built models, and builders with high emotional intelligence


FALL 2021

This Month in Custom Builder


The French luxury switches brand Meljac has developed a new solid brass collection in collaboration with Australian designer Marc Newson.


The HS300 whole-house HEPA filtration unit is designed to be installed directly onto the return air plenum of forced air heating/cooling systems.

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