Marketing



Orlando home built by Silliman

Silliman Homes model house in the BayHill neighborhood of Orlando, Fla., shows clients what they can expect from the builder's new CitySide program.

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Three custom builders undertake the rebranding and repositioning process with quantifiable results.

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Word of mouth will always be the holy grail of marketing, but custom home builders can do more to find prospects than just wait for past clients to pass their business card.

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Defining and articulating what is a professional in remodeling or new construction is tougher than in some other industries.

Blog Entry
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Your custom building clients come from all walks of life. But they have one thing in common: They are successful, and they have money. And more often than not, your clients are wealthy because they spend wisely.

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Confidence. Such a simple word but also a word that may have more to do with your success or failure than any other.

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April 2017

This Month in Custom Builder

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Builders share their war stories about lawsuits, contract disputes and offer advice for reducing liability and fending off liens.

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