Martinsville, Va.-based Nationwide Homes introduced its first ever Care-Cottage, according to a press release. The modular units are set up on rural properties next to primary caregivers and offer an affordable alternative to home renovation or assisted living facilities. One will be displayed at the MedTrade 2011 tradeshow in Atlanta.
Dan Goodin, Nationwide’s director of sales and marketing, said Care-Cottages are ideal for families who would like to take care of loved ones, either by adding a modular unit onto their existing homes or having a freestanding unit on their property.
“Our typical clients are people with health or disability issues who need the assistance of family members, but also want to live their own lives and maintain a certain level of independence,” Goodin said.
The biggest market potential involves aging baby boomers. “The market potential is limitless when you consider the aging demographics of the nation,” said Goodin, adding that Nationwide will exhibit one of its Care-Cottages at Medtrade 2011 tomorrow through Thursday at the Georgia World Congress Center in Atlanta.
More information is available at www.nationwide-homes.com.
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