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Hosting Multiple Generations for Generations to Come

Despite juggling numerous program and site considerations, architect Joel Wenzel designed a long-lasting, multi-generational retreat that nestles seamlessly into its bucolic surroundings


Custom Builder

The Power of Stories

At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building


Custom Builder

In Business: Modern Design, Compromise, and Money

Custom builder Zane Williams opens up about what it takes to maintain his architectural vision, from handling clients and staying true to his fluid style, to the importance of transparency and how a slush fund avoids awkward conversations mid-construction


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Technology

New homes suffering from too-low appraisals

The National Association of Home Builders (NAHB) reported on their blog that flawed appraisals might be preventing home sales.

Marketing & Sales

CB July 2011

8 Trends in Retirement Housing | Selling the Custom Builder Experience | Exterior Products

Marketing & Sales

Many designers, architects doubt manufacturer claims on sustainability: Study

Survey shows they see environmental goals as important, but worry about getting products

Insulation

CertainTeed introduces new online tools

CertainTeed Insulation has introduced three new online tools to help building professionals better market efficiency improvements to homeowners.

Marketing & Sales

Are ugly houses to blame for the sluggish housing market?

The Atlantic poses the question: what if the ugly ones are ruining it for everyone else? They’re talking about dilapidated homes bringing down the housing market in general. Because there are so many foreclosures on the market, many of the existing houses may not have been well maintained or might be dated, meaning they likely aren’t buyers’ first choices.

Marketing & Sales

Mark Richardson: Selling the custom builder experience

The business of being a builder is as diverse as the business of fine dining is to the business of fast food. The key is to distinguish custom-home building from the others, writes Mark Richardson in his latest Custom Builder column.

Business

Mark Richardson: 'When is it going to get better?'

Successful builders are not waiting for the market to recover. They’ve accepted the current economic environment as the new normal and wake up every day focused on making it happen in these stormy waters. Mark Richardson talks about what sets these builders apart from the rest.

Leadership

Mark Richardson: How to speak with a remodeling dialect

To help offset the downturn in home building business, many custom builders have taken on remodeling work during the past few years. A key to success in remodeling is understanding the rules of the game. Custom Builder contributing editor Mark Richardson discusses a few key differences in the language of remodeling versus traditional custom home building.

Business

Survey Defines Custom-Built Home Demographics

New research by Custom Builder magazine provides insights into client profiles, home specifications, and top business challenges. Among the findings: homes are getting smaller, purse strings are tightening, and move-up buyers rule the market. Check out our full report.

Leadership

Snapshot of the custom-home market

Last month, the U.S. Census Bureau released the first batch of the freshly collected 2010 census data of the nation. The big news so far: The official resident population count increased 9.7 percent over the 2000 census to 308.74 million people (the slowest growth rate since the Great Depression), with most growth occurring in the South and West regions, led by Texas.

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