New Home
New Home
New Home Marketing
Hosting Multiple Generations for Generations to Come
Despite juggling numerous program and site considerations, architect Joel Wenzel designed a long-lasting, multi-generational retreat that nestles seamlessly into its bucolic surroundings
Custom Builder
The Power of Stories
At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building
Custom Builder
In Business: Modern Design, Compromise, and Money
Custom builder Zane Williams opens up about what it takes to maintain his architectural vision, from handling clients and staying true to his fluid style, to the importance of transparency and how a slush fund avoids awkward conversations mid-construction
Custom Builder
Custom Home Building Gets Good News
New data from NAHB shows that while much of the market is in contraction, custom home building continues to gain strength
Advertisement
Technology
New homes suffering from too-low appraisals
The National Association of Home Builders (NAHB) reported on their blog that flawed appraisals might be preventing home sales.
Marketing & Sales
CB July 2011
8 Trends in Retirement Housing | Selling the Custom Builder Experience | Exterior Products
Marketing & Sales
Many designers, architects doubt manufacturer claims on sustainability: Study
Survey shows they see environmental goals as important, but worry about getting products
Insulation
CertainTeed introduces new online tools
CertainTeed Insulation has introduced three new online tools to help building professionals better market efficiency improvements to homeowners.
Marketing & Sales
Are ugly houses to blame for the sluggish housing market?
The Atlantic poses the question: what if the ugly ones are ruining it for everyone else? They’re talking about dilapidated homes bringing down the housing market in general. Because there are so many foreclosures on the market, many of the existing houses may not have been well maintained or might be dated, meaning they likely aren’t buyers’ first choices.
Marketing & Sales
Mark Richardson: Selling the custom builder experience
The business of being a builder is as diverse as the business of fine dining is to the business of fast food. The key is to distinguish custom-home building from the others, writes Mark Richardson in his latest Custom Builder column.
Business
Mark Richardson: 'When is it going to get better?'
Successful builders are not waiting for the market to recover. They’ve accepted the current economic environment as the new normal and wake up every day focused on making it happen in these stormy waters. Mark Richardson talks about what sets these builders apart from the rest.
Leadership
Mark Richardson: How to speak with a remodeling dialect
To help offset the downturn in home building business, many custom builders have taken on remodeling work during the past few years. A key to success in remodeling is understanding the rules of the game. Custom Builder contributing editor Mark Richardson discusses a few key differences in the language of remodeling versus traditional custom home building.
Business
Survey Defines Custom-Built Home Demographics
New research by Custom Builder magazine provides insights into client profiles, home specifications, and top business challenges. Among the findings: homes are getting smaller, purse strings are tightening, and move-up buyers rule the market. Check out our full report.
Leadership
Snapshot of the custom-home market
Last month, the U.S. Census Bureau released the first batch of the freshly collected 2010 census data of the nation. The big news so far: The official resident population count increased 9.7 percent over the 2000 census to 308.74 million people (the slowest growth rate since the Great Depression), with most growth occurring in the South and West regions, led by Texas.