New Home Marketing

New Home Marketing



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Virtual reality rendering by Radical Galaxy of kitchen to be built by Lochwood-Lozier

Features

A next generation custom home builder takes a virtual leap to help clients see their future

Will Duderstadt
Features

Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

Chinese Zodiak Board
Features

Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

The Rise of Pinterest

The Rise of Pinterest

Features

Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the Pinterest bandwagon.

Using strategic relationships to grow your business

Using strategic relationships to grow your business

Features

A key area of business that many builders fail to master is strategic relationships. Mark Richardson offers tips for leveraging those around you to improve your business.

Mark Richardson: Coping with unpredictability

Mark Richardson: Coping with unpredictability

Features

When things are unpredictable, our very basic levels of confidence and conviction are diminished. Mark Richardson offers proven ways to deal with the uncertainties in today’s business environment.

Mark Richardson: The Power of Three

Mark Richardson: The Power of Three

Features

By mastering the techniques of the power of three, builders and sales professionals can save time and boost their close rate.

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SUMMER 2019

This Month in Custom Builder

Products

Union is an industrial-inspired bath fittings collection from the UK-based brand Crosswater London

Features

Collaboration holds the key to a smoother selections process that satisfies both client and builder

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