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CB August 2001

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CB August 2001


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Financial

Storing Nuts for Winter

Even in these times of economic correction, slowdown, mini-recession or whatever other term is being thrown about these days, custom and luxury builders are optimistic.
Leadership

Opportunities for Diversification

Because the luxury housing business is going well despite the recent economic slowdown, some might think this sector of the economy is recession-proof.

Marketing & Sales

The Four P’s of Branding

Branding is an area of business that is often misunderstood and sometimes not achievable by smaller companies be-cause they simply do not have the experience.
Building Materials

Window of Security

Windows provide many things for a home: architectural accent from the outside and natural light and views from the inside.

Rediscovering Raised Floors

In colonial times, raised-floor foundations were the choice of home builders.

Design

Sound Design

A Pacific Northwest home blends the indoors with the outdoors.

Leadership

The Table: Picking Teams

Yes, it’s tough for builders to find quality labor, but it’s out there. The homes we feature in this magazine are only a minuscule sample of the top-notch luxury housing in this country.

Marketing & Sales

The Web Site as Marketing Tool

When the Web became popular, everyone recognized its marketing potential. It was touted as the great leveling device; small companies could achieve the same exposure as large corporations.

Design

Gold-Medal Vistas

Located in ski-chic Deer Valley Resort, one of the venues for alpine and freestyle skiing events in the 2002 Winter Olympics, this $3 million mountain home has an eagle’s-eye view of three local ski areas as well as charming downtown Park City, Utah.

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