New Home Marketing
New Home Marketing

Photo: Jelena/Stock.adobe.com
Meeting in person is key to custom builders’ client relationships, but using virtual meeting tools during the pandemic has Its benefits

Virtual reality rendering by Radical Galaxy of kitchen to be built by Lochwood-Lozier
A next generation custom home builder takes a virtual leap to help clients see their future

Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

The Rise of Pinterest
Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the Pinterest bandwagon.

Using strategic relationships to grow your business
A key area of business that many builders fail to master is strategic relationships. Mark Richardson offers tips for leveraging those around you to improve your business.

Mark Richardson: Coping with unpredictability
When things are unpredictable, our very basic levels of confidence and conviction are diminished. Mark Richardson offers proven ways to deal with the uncertainties in today’s business environment.

Mark Richardson: The Power of Three
By mastering the techniques of the power of three, builders and sales professionals can save time and boost their close rate.

Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.
Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.

New homes suffering from too-low appraisals
The National Association of Home Builders (NAHB) reported on their blog that flawed appraisals might be preventing home sales.

Survey shows they see environmental goals as important, but worry about getting products

CertainTeed introduces new online tools
CertainTeed Insulation has introduced three new online tools to help building professionals better market efficiency improvements to homeowners.