Case Design Remodeling co-chairman Mark Richardson recently joined Professional Remodeler and Professional Builder magazines as a columnist. Richardson takes a moment to describe the partnership and a vision for the residential construction industry.
New Home Marketing
New Home Marketing
Features
Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice
Features
Foreign buyers are playing a signifcant role in new-home sales and understanding the international nuances of negotiating can help close a deal
The Rise of Pinterest
Features
Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the Pinterest bandwagon.
Using strategic relationships to grow your business
Features
A key area of business that many builders fail to master is strategic relationships. Mark Richardson offers tips for leveraging those around you to improve your business.
Mark Richardson: Coping with unpredictability
Features
When things are unpredictable, our very basic levels of confidence and conviction are diminished. Mark Richardson offers proven ways to deal with the uncertainties in today’s business environment.
Mark Richardson: The Power of Three
Features
By mastering the techniques of the power of three, builders and sales professionals can save time and boost their close rate.
Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.
Features
Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.
Pages
Blogs
June 30, 2018
Last year Zillow reported that more than 15 percent of American households are empty nests. As the silver tsunami continues to swell—and as many of us attempt to ride it—that number will grow.
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