New Home Marketing

New Home Marketing



VR_rending_ of_a_kitchen

Virtual reality rendering by Radical Galaxy of kitchen to be built by Lochwood-Lozier

Features

A next generation custom home builder takes a virtual leap to help clients see their future

International-negotiation-Chinese-Zodiak-Board
Features

Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

Will Duderstadt
Features

Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

The Rise of Pinterest

The Rise of Pinterest

Features

Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the Pinterest bandwagon.

Using strategic relationships to grow your business

Using strategic relationships to grow your business

Features

A key area of business that many builders fail to master is strategic relationships. Mark Richardson offers tips for leveraging those around you to improve your business.

Mark Richardson: Coping with unpredictability

Mark Richardson: Coping with unpredictability

Features

When things are unpredictable, our very basic levels of confidence and conviction are diminished. Mark Richardson offers proven ways to deal with the uncertainties in today’s business environment.

Mark Richardson: The Power of Three

Mark Richardson: The Power of Three

Features

By mastering the techniques of the power of three, builders and sales professionals can save time and boost their close rate.

Custom builders share their tricks for sealing the deal with buyers and avoiding

Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.

Features

Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.

new home sales, housing market, home inventory, home appraisals

New homes suffering from too-low appraisals

News

The National Association of Home Builders (NAHB) reported on their blog that flawed appraisals might be preventing home sales.

News

Survey shows they see environmental goals as important, but worry about getting products

certainteed, insulation, online tools, free online tools

CertainTeed introduces new online tools

News

CertainTeed Insulation has introduced three new online tools to help building professionals better market efficiency improvements to homeowners.

Mark Richardson: How to speak with a remodeling dialect

Mark Richardson: How to speak with a remodeling dialect

Features

To help offset the downturn in home building business, many custom builders have taken on remodeling work during the past few years. A key to success in remodeling is understanding the rules of the game. Custom Builder contributing editor Mark Richardson discusses a few key differences in the language of remodeling versus traditional custom home building.

Pages

SPRING 2020

This Month in Custom Builder

Products

Fully automated indoor hydroponic appliance that allows anyone to grow herbs, vegetables, and microgreens right in their kitchen all year round without pesticides

Features

A seaside retreat follows the Passive House standard to maximize energy efficiency

Overlay Init