I used to have a real estate dream that went something like this:
New Home Marketing
New Home Marketing
Virtual reality rendering by Radical Galaxy of kitchen to be built by Lochwood-Lozier
Features
A next generation custom home builder takes a virtual leap to help clients see their future
Features
Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal
Features
Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice
The Rise of Pinterest
Features
Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the Pinterest bandwagon.
Using strategic relationships to grow your business
Features
A key area of business that many builders fail to master is strategic relationships. Mark Richardson offers tips for leveraging those around you to improve your business.
Mark Richardson: Coping with unpredictability
Features
When things are unpredictable, our very basic levels of confidence and conviction are diminished. Mark Richardson offers proven ways to deal with the uncertainties in today’s business environment.
Mark Richardson: The Power of Three
Features
By mastering the techniques of the power of three, builders and sales professionals can save time and boost their close rate.
Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.
Features
Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.
New homes suffering from too-low appraisals
News
The National Association of Home Builders (NAHB) reported on their blog that flawed appraisals might be preventing home sales.
News
Survey shows they see environmental goals as important, but worry about getting products
CertainTeed introduces new online tools
News
CertainTeed Insulation has introduced three new online tools to help building professionals better market efficiency improvements to homeowners.
Mark Richardson: How to speak with a remodeling dialect
Features
To help offset the downturn in home building business, many custom builders have taken on remodeling work during the past few years. A key to success in remodeling is understanding the rules of the game. Custom Builder contributing editor Mark Richardson discusses a few key differences in the language of remodeling versus traditional custom home building.
