New Home Marketing

New Home Marketing



Will Duderstadt
Features

Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

Chinese Zodiak Board
Features

Foreign buyers are playing a signifcant role in new-home sales and understanding the international nuances of negotiating can help close a deal

The Rise of Pinterest

The Rise of Pinterest

Features

Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the Pinterest bandwagon.

Using strategic relationships to grow your business

Using strategic relationships to grow your business

Features

A key area of business that many builders fail to master is strategic relationships. Mark Richardson offers tips for leveraging those around you to improve your business.

Mark Richardson: Coping with unpredictability

Mark Richardson: Coping with unpredictability

Features

When things are unpredictable, our very basic levels of confidence and conviction are diminished. Mark Richardson offers proven ways to deal with the uncertainties in today’s business environment.

Mark Richardson: The Power of Three

Mark Richardson: The Power of Three

Features

By mastering the techniques of the power of three, builders and sales professionals can save time and boost their close rate.

Custom builders share their tricks for sealing the deal with buyers and avoiding

Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.

Features

Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.

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SUMMER 2018

This Month in Custom Builder

Products

The Dorrance collection of bath accessories includes a wall-mounted faucet, tub fillers, and bidet and shower sets

Features

Custom home builders share how managing client expectations can eliminate drama and create a better customer experience

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