Case Design Remodeling co-chairman Mark Richardson recently joined Professional Remodeler and Professional Builder magazines as a columnist. Richardson takes a moment to describe the partnership and a vision for the residential construction industry.
New Home Marketing
New Home Marketing
Virtual reality rendering by Radical Galaxy of kitchen to be built by Lochwood-Lozier
Features
A next generation custom home builder takes a virtual leap to help clients see their future
Features
Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice
Features
Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal
The Rise of Pinterest
Features
Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the Pinterest bandwagon.
Using strategic relationships to grow your business
Features
A key area of business that many builders fail to master is strategic relationships. Mark Richardson offers tips for leveraging those around you to improve your business.
Mark Richardson: Coping with unpredictability
Features
When things are unpredictable, our very basic levels of confidence and conviction are diminished. Mark Richardson offers proven ways to deal with the uncertainties in today’s business environment.
Mark Richardson: The Power of Three
Features
By mastering the techniques of the power of three, builders and sales professionals can save time and boost their close rate.
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Blogs
March 20, 2019
Over the years, I’ve talked with many architects who yearn to design a home in a picturesque location, whether that’s on the beach in the Hamptons, in the Los Angeles hills, up in the mountains o
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