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Sales
Custom Builder's articles, surveys, ideas, trends, and tips on sales for residential builders, remodelers, and architects serving the residential construction industry.
Features
Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal
Features
Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice
Features
Most people have found ways to gain more efficacies though repetition. Having a sales process allows you to achieve much higher levels of success (better close rates, higher total sales, and more delighted clients).
Features
Your custom building clients come from all walks of life. But they have one thing in common: They are successful, and they have money. And more often than not, your clients are wealthy because they spend wisely.
Features
Confidence. Such a simple word but also a word that may have more to do with your success or failure than any other.
Mark Richardson on selling: 'Embrace it, then master it'
Features
Most successful business people are also masters at selling. Here are three proven approaches for becoming a sales pro.
One with nature: Stunning custom homes that make the most of their natural surroundings
Features
These primary residences were meticulously designed and built to take advantage of views, solar orientation, and natural materials.
The Rise of Pinterest
Features
Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the Pinterest bandwagon.
Mark Richardson: The Power of Three
Features
By mastering the techniques of the power of three, builders and sales professionals can save time and boost their close rate.
Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.
Features
Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.
New homes suffering from too-low appraisals
News
The National Association of Home Builders (NAHB) reported on their blog that flawed appraisals might be preventing home sales.
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Blogs
February 09, 2021
I have a confession to make: I always tell people I prefer modern architecture, but that’s not the whole story.
