Sales
Custom Builder's articles, surveys, ideas, trends, and tips on sales for residential builders, remodelers, and architects serving the residential construction industry.

Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

Most people have found ways to gain more efficacies though repetition. Having a sales process allows you to achieve much higher levels of success (better close rates, higher total sales, and more delighted clients).

Your custom building clients come from all walks of life. But they have one thing in common: They are successful, and they have money. And more often than not, your clients are wealthy because they spend wisely.

Confidence. Such a simple word but also a word that may have more to do with your success or failure than any other.

Mark Richardson on selling: 'Embrace it, then master it'
Most successful business people are also masters at selling. Here are three proven approaches for becoming a sales pro.

One with nature: Stunning custom homes that make the most of their natural surroundings
These primary residences were meticulously designed and built to take advantage of views, solar orientation, and natural materials.

The Rise of Pinterest
Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the Pinterest bandwagon.

Mark Richardson: The Power of Three
By mastering the techniques of the power of three, builders and sales professionals can save time and boost their close rate.

Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.
Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.

New homes suffering from too-low appraisals
The National Association of Home Builders (NAHB) reported on their blog that flawed appraisals might be preventing home sales.