Sales

Custom Builder's articles, surveys, ideas, trends, and tips on sales for residential builders, remodelers, and architects serving the residential construction industry.



Will Duderstadt
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Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

Chinese Zodiak Board
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Foreign buyers are playing a signifcant role in new-home sales and understanding the international nuances of negotiating can help close a deal

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Most people have found ways to gain more efficacies though repetition. Having a sales process allows you to achieve much higher levels of success (better close rates, higher total sales, and more delighted clients).

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Your custom building clients come from all walks of life. But they have one thing in common: They are successful, and they have money. And more often than not, your clients are wealthy because they spend wisely.

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Confidence. Such a simple word but also a word that may have more to do with your success or failure than any other.

Mark Richardson on selling: 'Embrace it, then master it'

Mark Richardson on selling: 'Embrace it, then master it'

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Most successful business people are also masters at selling. Here are three proven approaches for becoming a sales pro.

One with nature: Stunning custom homes that make the most of their natural surro

One with nature: Stunning custom homes that make the most of their natural surroundings

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These primary residences were meticulously designed and built to take advantage of views, solar orientation, and natural materials.

The Rise of Pinterest

The Rise of Pinterest

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Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the Pinterest bandwagon.

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SPRING 2018

This Month in Custom Builder

Products

Whitebark, boasts a brighter color palette influenced by sun-whitened poplar trees

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Details are the thread that tie environments together

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