Sales

Custom Builder's articles, surveys, ideas, trends, and tips on sales for residential builders, remodelers, and architects serving the residential construction industry.



Will Duderstadt
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Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

International-negotiation-Chinese-Zodiak-Board
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Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

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Most people have found ways to gain more efficacies though repetition. Having a sales process allows you to achieve much higher levels of success (better close rates, higher total sales, and more delighted clients).

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Your custom building clients come from all walks of life. But they have one thing in common: They are successful, and they have money. And more often than not, your clients are wealthy because they spend wisely.

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Confidence. Such a simple word but also a word that may have more to do with your success or failure than any other.

Mark Richardson on selling: 'Embrace it, then master it'

Mark Richardson on selling: 'Embrace it, then master it'

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Most successful business people are also masters at selling. Here are three proven approaches for becoming a sales pro.

One with nature: Stunning custom homes that make the most of their natural surro

One with nature: Stunning custom homes that make the most of their natural surroundings

Features

These primary residences were meticulously designed and built to take advantage of views, solar orientation, and natural materials.

The Rise of Pinterest

The Rise of Pinterest

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Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the Pinterest bandwagon.

Mark Richardson: The Power of Three

Mark Richardson: The Power of Three

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By mastering the techniques of the power of three, builders and sales professionals can save time and boost their close rate.

Custom builders share their tricks for sealing the deal with buyers and avoiding

Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.

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Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.

new home sales, housing market, home inventory, home appraisals

New homes suffering from too-low appraisals

News

The National Association of Home Builders (NAHB) reported on their blog that flawed appraisals might be preventing home sales.

WINTER 2020

This Month in Custom Builder

Products

Five sizes of these wall-mount vanities designed by Jeffrey Alexander are available

Features

Custom-home builders share why they gave Instagram a try and why the social media platform is essential for their marketing outreach

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