Start With the Why: Fundamentals of the Custom Builder Business
In our inaugural episode of Taking Care of Business, host and custom builder Duane Johns sits down with Scott Beebe, head coach and founder of My Business on Purpose, to talk vision, purpose, mission, values, and more
Business
Why AI Is Now Key to Our Trade Partner Strategy
Thompson Custom Homes Business Manager Erin Day explains how AI became a crucial part of building and maintaining successful trade partner relationships
Business
Thriving in 2024: Tips for Succeeding in an Uncertain Environment
Author and sales expert Mark Richardson shares his insights on the industry and how to rethink your approach to success in the new year
Custom Builder
Understanding Your Biggest Competitor
You may not think of yourself as a tour guide, therapist, doctor, marriage counselor, or investment advisor. But those are the skills custom builders need in today's market
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Leadership
Searching for Social Media’s Secret Sauce
Brightleaf Homes is still looking, but the builder has learned some valuable lessons along the way
Custom Builder
Marketing 101: Be the Expert
Rotelle Development gets its brand out there by positioning staff as a resource
Business
A Picture Is Worth a Post
Custom-home builders share why they gave Instagram a try and why the social media platform is essential for their marketing outreach
Marketing & Sales
Forward Thinking With Virtual Reality
A next generation custom home builder takes a virtual leap to help clients see their future
Business
International Etiquette
Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal
Marketing & Sales
Social Skills for the Custom Builder
Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice
Marketing & Sales
Break Out A New Brand
Three custom builders undertake the rebranding and repositioning process with quantifiable results.
Marketing & Sales
Home Builder Marketing: Beyond the Business Card
Word of mouth will always be the holy grail of marketing, but custom home builders can do more to find prospects than just wait for past clients to pass their business card.
Business
Mark Richardson: Are you a professional?
Defining and articulating what is a professional in remodeling or new construction is tougher than in some other industries.