Start With the Why: Fundamentals of the Custom Builder Business
In our inaugural episode of Taking Care of Business, host and custom builder Duane Johns sits down with Scott Beebe, head coach and founder of My Business on Purpose, to talk vision, purpose, mission, values, and more
Business
Why AI Is Now Key to Our Trade Partner Strategy
Thompson Custom Homes Business Manager Erin Day explains how AI became a crucial part of building and maintaining successful trade partner relationships
Business
Thriving in 2024: Tips for Succeeding in an Uncertain Environment
Author and sales expert Mark Richardson shares his insights on the industry and how to rethink your approach to success in the new year
Custom Builder
Understanding Your Biggest Competitor
You may not think of yourself as a tour guide, therapist, doctor, marriage counselor, or investment advisor. But those are the skills custom builders need in today's market
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Marketing & Sales
The Lean and Green Blog: Lesson 5 - Green marketing
Greening your marketing plan requires a different thought process and action plan than what you might expect. In the upcoming months, I will be…
Leadership
Don't be afraid to innovate
This month we named our Remodeler of the Year — Anthony Home Improvements in Elkins Park, Pa. We chose the company for a number of reasons, but…
Marketing & Sales
The Lean Design Blog: Floor plan renderings? That's whack!
Last week I nagged you about elevation renderings, this week the focus is on floor plan renderings. Floor plan renderings are an easy way to stand…
Marketing & Sales
Tips on how renderings can sell the home — not the house
Traveling around the country I see a lot of renderings - most of them leave a whole lot to be desired. The worst are the black and white CAD drawings…
Marketing & Sales
CB July 2011
8 Trends in Retirement Housing | Selling the Custom Builder Experience | Exterior Products
Marketing & Sales
Many designers, architects doubt manufacturer claims on sustainability: Study
Survey shows they see environmental goals as important, but worry about getting products
Marketing & Sales
Don’t let stock market swings impact sales
One of the many harsh realities we’ve grown accustomed to during this economic downturn is the turbulent nature of stock market indices, especially…
Insulation
CertainTeed introduces new online tools
CertainTeed Insulation has introduced three new online tools to help building professionals better market efficiency improvements to homeowners.
Marketing & Sales
Time for remodelers to innovate is now
During the housing boom, new products were being introduced into the home building market at a staggering rate.According to the Harvard Joint Center…
Marketing & Sales
Are ugly houses to blame for the sluggish housing market?
The Atlantic poses the question: what if the ugly ones are ruining it for everyone else? They’re talking about dilapidated homes bringing down the housing market in general. Because there are so many foreclosures on the market, many of the existing houses may not have been well maintained or might be dated, meaning they likely aren’t buyers’ first choices.