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Pure Genius Smart Hardwood Flooring

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Flooring & Tile

Pure Genius Smart Hardwood Flooring

The titanium dioxide technology comprising this flooring system from Lauzon Distinctive Hardwood Flooring breaks down airborne bacteria, viruses, molds, and carcinogens in a room.


July 11, 2014
This article first appeared in the CB July/August 2014 issue of Custom Builder.

The titanium dioxide technology comprising this flooring system from Lauzon Distinctive Hardwood Flooring breaks down airborne bacteria, viruses, molds, and carcinogens in a room, transforming them into harmless water and carbon dioxide molecules. Light—natural or artificial—and air movement activate the technology, which also helps reduce household odors. Studies have shown that rooms with Pure Genius are up to 85 percent cleaner than those without. Pure Genius is offered in Lauzon’s Authentik oak flooring and Organik maple flooring series, as well as Ambiance Collection products and selected Designer Collection products.

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