Remodeling
Remodeling
Remodeling Marketing
NARI of Greater Chicagoland Hosts 2nd Annual Remodeling Education Expo
The National Association of the Remodeling Industry returns to Chicago with its second annual Remodeling Education Expo for industry professionals
Custom Builder
Understanding Your Biggest Competitor
You may not think of yourself as a tour guide, therapist, doctor, marriage counselor, or investment advisor. But those are the skills custom builders need in today's market
Custom Builder
The Power of Stories
At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building
Business
Smart Home Tech for All
New builder study reveals pervasiveness of home electronics
Advertisement
Business
Insider Advice on Talking Propane to Achieve Net Zero
Anthony Carrino, VP of design at Welcome Homes, says homeowners are doing their research before making Earth-conscious renovations.
Customer Service
Listen Up and Own It
Customers can easily tarnish your reputation with a bad review. Avoid that by holding your company and its people accountable, says remodeler Mike…
Leadership
Buy it now book recommendation: Ctrl Alt Delete by Mitch Joel
I’ve been enjoying the Chicago Blackhawks run to the Stanley Cup Finals. I went to a party last week where a friend, Bobby Krueger, owner of…
Remodeling
Selling the team game
What if I told you there was a simple way to increase the production of your sales reps to provide a competitive advantage for your remodeling…
Marketing & Sales
Many designers, architects doubt manufacturer claims on sustainability: Study
Survey shows they see environmental goals as important, but worry about getting products
Marketing & Sales
Are ugly houses to blame for the sluggish housing market?
The Atlantic poses the question: what if the ugly ones are ruining it for everyone else? They’re talking about dilapidated homes bringing down the housing market in general. Because there are so many foreclosures on the market, many of the existing houses may not have been well maintained or might be dated, meaning they likely aren’t buyers’ first choices.
Leadership
Trade Secrets
Information for building a better remodeling Web site with SEO; marketing with financing; and going green by reducing, reusing and recycling.