El Presidente

Bradley Hartmann is El Presidente of Red Angle (www.redanglespanish.com), a Spanish language training firm focused exclusively on the construcción industry. Hartmann has been successful improving Safety, Productivity and Profitability by speaking Spanish on the jobsite. Hartmann lived in Guadalajara, México during his undergraduate studies and later earned his MBA. Hartmann also teaches Construction Spanish at Purdue University’s Building Construction Management Program. He has authored 2 books - Spanish Twins: Start Speaking Spanish on the Construction Site with Words You Already Know and Safety Spanish: Simple Spanish Skills for Solving Safety Problems. Hartmann would love to hear your thoughts digitally at [email protected] or verbally at 630.234.7321.

Are you demographically delusional?

Remember the DeLorean?


If the name doesn’t conjure up an immediate mental image, this will: Remember the car from Back to the Future?  


That’s a DeLorean. Doc Brown and Marty McFly’s dream machine. In early 2013 the car is making a comeback - as an electric car.


The most interesting thing about this news is the commentary coming from the DeLorean C-Suite. Speaking to Fast Company magazine, VP James Espey said, “We've tried to distance ourselves from Back to the Future…. We don't want to be known as the makers of the Back to the Future car.” 




Well… too bad, James. 


That comment places you in the Delusional Hall of Fame. As Michael Jackson, a fellow Delusional HOF inductee, sang, “You are not alone.


The Portland Trailblazers tried to distance themselves from drafting Sam Bowie instead of Michael Jordan. Ben Affleck has tried to distance himself from the worst movie of all-time, Gigli


Don’t be delusional, gents. 


It’s done.

The verdict is in.

The fat lady sang.


In DeLorean’s case, the delusion was so apparent Fast Company titled the piece, Self-Delusion of the Month.



What about you?



Around the country, many construction professionals are just as delusional when it comes to jobsite demographics. 


Answer these four questions:


Uno: Which demographic is the fastest growing in the US - and the jobsite?


Dos: Which demographic is disproportionately more likely to be injured or killed on the jobsite?


Tres: Which demographic has the highest rate of construction entrepreneurship?


Cuatro: Which demographic is expected to perform 74% of all new jobs created from 2010-2020?  



If you answered Hispanic, Hispanic, Hispanic and Hispanic…. you’d be right. 

If you didn’t get these correct, don’t panic.



Here’s some context around the four questions:



From 2000 to 2010, the growth of the Hispanic population outpaced the White population by a factor of 10 (41% to 4%). Hispanics outpaced Blacks nearly 4:1 (41% to 11%). Note regarding political correctness: The US Census uses the terms Hispanic, White & Black… so I do too.




Hispanics are nearly 2x as likely to be injured or killed on your jobsite. Why? They work some of the most dangerous jobs, they struggle with the language barrier and Hispanics have different cultural norms that impact the jobsite.




The Kauffman Foundation recently released information on entrepreneurial activity by demographic and industry. Hispanics in construction led the way.




The Bureau of Labor Statistics projects 74% of all labor-force growth will come from Hispanics. 



Regardless of how this makes you feel - it’s reality. 



There is no DeLorean - electric or otherwise - that can transport you back in time to a jobsite where these facts aren’t relevant.


Your jobsite is bilingual.

We’re in this together.

Your productivity, safety, and profits require adaptation to the new realidad.


So let’s get on with it….

Sí, se puede.



This is my inaugural post for Housing Zone. In the posts to follow, I’m excited about starting a conversación about our bilingual jobsites and sharing ideas to minimize rework and recordables while maximizing production and profits.  




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