New Home

New Home Marketing



brightleaf homes have found success in using social media

When BrightLeaf Homes focuses on the benefits its standard building science package delivers, the conversation with buyers moves deeper into the sales funnel toward selections for counters, cabinets, flooring, and lighting.

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Brightleaf Homes is still looking, but the builder has learned some valuable lessons along the way

Man at home office desk holding child

Photo: Jelena/Stock.adobe.com

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Meeting in person is key to custom builders’ client relationships, but using virtual meeting tools during the pandemic has its benefits

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Virtual reality rendering by Radical Galaxy of kitchen to be built by Lochwood-Lozier

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A next generation custom home builder takes a virtual leap to help clients see their future

Scott_Sanders
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Make sure your new sustainable project receives a fair valuation

Will Duderstadt
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Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

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Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

Mark Richardson on selling: 'Embrace it, then master it'

Mark Richardson on selling: 'Embrace it, then master it'

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Most successful business people are also masters at selling. Here are three proven approaches for becoming a sales pro.

One with nature: Stunning custom homes that make the most of their natural surro

One with nature: Stunning custom homes that make the most of their natural surroundings

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These primary residences were meticulously designed and built to take advantage of views, solar orientation, and natural materials.

The Rise of Pinterest

The Rise of Pinterest

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Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the Pinterest bandwagon.

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WINTER 2022

This Month in Custom Builder

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Sales leader and author Mark Richardson shares his advice for how custom builders, and leaders throughout residential construction, can improve the effectiveness of thier staff meetings

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