A peek inside Generac's 20kW model, which sport's the company's OVI engine. Photography by Generac |
The Guardian Home Standby Generators from Waukesha, Wis.-based Generac Power Systems is just one example of the explosive growth in residential standby power. “Hurricane Katrina showed us just how bad it can get,” says Steve Goran, vice president of sales for Generac. In fact, according to the latest Department of Energy figures, from September 2006 to 2007, more than 11 million people were affected by weather-related or rolling blackout power outages. Goran also points to geography and changing demographics to explain the influx of interest in his market. “Look where people are moving for the past 10 years; the trends have been toward the coasts and down South.”
Clement Feng, executive vice president and chief marketing officer, explains that in addition to having peace of mind, installing a permanent backup power solution is inherently more convenient than using a sometimes unreliable portable generator. “It may not have been run all winter. There could be gunk in the works. You just don't know,” he says.
The Guardian air-cooled line, for example, comes in five models with ratings of 8, 10, 14, 17 and 20kW. All sport the company's proprietary hardy overhead valve industrial (OVI) engines, which feature improvements such as enclosures made of galvanized steel or aluminum; an LCD digital control panel with an exterior signal light for simple maintenance messages; and an optional wireless remote monitor for performance readouts inside the house. “Our models range in capacity from eight kilowatts (kW) to a 20kW model, which is able to fully back-up a typical 2,000 to 2,500-square foot home,” says Feng. The 20kW model, when paired with the company's GenReady Load Center panel, can handle all circuits, including central air conditioning, without shutting off or juggling other circuits.
A 20kW generator, however, may not appeal to some homeowners. Goran and Feng say it comes down to needs versus wants. “Convenience starts to play a hand in there. People want to power stuff that's technically non-essential, but if you're without power for a couple days, it can get pretty inconvenient,” says Goran, adding, “After all, the installation costs are about the same for each model. Ask your customers how much power they'd want if they were without the grid for a few days.”
Related Stories
Custom Builder
Floodproof on a Floodplain
An impressive addition to the IDEA Home series, the NEWLOOK Experience Home is a master class in engineering and creative design, with builder Michael Freiburger out-thinking an exceptionally tricky lot
Custom Builder
3 Questions Answered About Reliable Energy in Home Construction
Energy expert Bryan Cordill makes a case for why and how propane is an answer to growing concerns about reliability and resilience in home construction
Business
PERC Highlights Sustainability and Efficiency at IBS with 'Clean Build Conversations'
Hear from industry standouts Matt Blashaw and Anthony Carrino at this hour-long Show Village event
Custom Builder
Telling a Story That Preserves the Past
Custom builder and historic restoration and preservation expert Brent Hull walks us through the careful details of his Pennsylvania Farmhouse project
Business
Defining Outdoor Living in 2024
Residential experts weigh in on outdoor living trends in new report
Construction
How to Air Seal the Garage
A poorly sealed wall or ceiling between the garage and the main house can let harmful fumes into the living space
Business
Taking Advantage of Incentives Through Weatherization
Industry insider Kristen Lewis walks us through the basics and benefits of weatherization
Custom Builder
2023: A Year of Case Studies
A look back at the custom homes and craftsman details we spotlighted last year
Business
November Data: Custom Architects Weigh In, New Construction Trends, Contractor Confidence, and Material Price Changes
We've collected highlights from a number of data reports published throughout the industry in November
Business
Choosing Humanism, History, and Beauty Over Modernism
Celebrated architect Laurence Booth, whose career spans half a century, shares insights on modernism's flaws, the characteristics of beauty, his design process, and more