El Presidente

Bradley Hartmann is El Presidente of Red Angle (www.redanglespanish.com), a Spanish language training firm focused exclusively on the construcción industry. Hartmann has been successful improving Safety, Productivity and Profitability by speaking Spanish on the jobsite. Hartmann lived in Guadalajara, México during his undergraduate studies and later earned his MBA. Hartmann also teaches Construction Spanish at Purdue University’s Building Construction Management Program. He has authored 2 books - Spanish Twins: Start Speaking Spanish on the Construction Site with Words You Already Know and Safety Spanish: Simple Spanish Skills for Solving Safety Problems. Hartmann would love to hear your thoughts digitally at [email protected] or verbally at 630.234.7321.

Buy it now book recommendation: Ctrl Alt Delete by Mitch Joel


I’ve been enjoying the Chicago Blackhawks run to the Stanley Cup Finals. I went to a party last week where a friend, Bobby Krueger, owner of MAVREK Development in Chicago, was in attendance. Game 2 against the LA Kings was on TV. 



Krueger played junior hockey with the Cleveland Barons and then at Notre Dame. The closest I ever got to playing hockey was watching Doug Dorsey in The Cutting Edge.    



I have questions about hockey. 

I want to know how I should think about the game. 






What strategies are being employed? 

What tactics will the Bruins employ against Toews and Kane? 

Do guys named Pierre get ridiculed?



I want an expert to bring me up to speed as quickly as possible.   

Bobby’s expertise can help me think about how I think about hockey



In much the same way, Mitch Joel’s new book Ctrl Alt Delete can help you understand how technology, eCommerce, social media and the like are converging to change the business landscape forever - including homebuilding.   



These forces will not only impact your business, but it will also impact your life and your career. In a world where it’s extremely simple - and free - to share your insight and expertise with your peers, the homebuilding  industry and your customers + prospects through text, audio, and video - the question you have to answer is this: 



How will you share your expertise with the world?



Ctrl Alt Delete will help you frame the way you think about this question.



When you can market your business (and yourself) on a smartphone, a tablet, a laptop, a desktop, a TV and a stainless steel side-by-side fridge… many of us are looking for ways to understand the interplay and implications of each.



Where should you commit your Resources - your capital, talent and time?



Ctrl Alt Delete will help you with this. 

It will also help you with other questions you may have:


  • So what if my company doesn’t have a social media presence? 
  • How can social media help me minimize service calls? 
  • Why should my business have a blog?
  • Why would I ever be on Instagram? 
  • Wait… what’s a Podcast again?

Ctrl Alt Delete will help you answer these questions so you can develop your own strategy.

One that is coherent and thoughtful. 



And Mitch Joel is Canadian.

I’m sure he has some expertise to share on hockey as well. 



Bottom line: Ctrl Alt Delete is a solid read for anyone in the homebuilding industry. Especially helpful for sales and marketing leaders who are less than 100% confident when it comes to social media and technology.  Mitch Joel writes a fantastic blog, subscribe to it here. You can see how Mitch shares his expertise through his blog while learning something nearly every day of the week.



Note: Other than enjoying Mitch's content for the past several years, I have no affiliation with him or his firm. The links provided throughout are purely for your benefit. Enjoy. 

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