Customer Service

A compilation of HousingZone's articles, surveys, ideas, trends, and tips on customer satisfaction for residential builders, remodelers, and architects serving the residential construction industry.


Understanding Your Biggest Competitor

You may not think of yourself as a tour guide, therapist, doctor, marriage counselor, or investment advisor. But those are the skills custom builders need in today's market


Custom Builder

The Power of Stories

At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building


Custom Builder

In Business: Modern Design, Compromise, and Money

Custom builder Zane Williams opens up about what it takes to maintain his architectural vision, from handling clients and staying true to his fluid style, to the importance of transparency and how a slush fund avoids awkward conversations mid-construction


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Backstory

An Uncompromising Vision

How one Florida builder maintains a project’s vision and intent from design through construction

Business

Five Steps for a More Seamless Custom Build Process

There are several steps that builders should take when developing a custom home to achieve a more seamless process for customers

Business

Selections Strategy

Collaboration holds the key to a smoother selections process that satisfies both client and builder

Backstory

Backstory: Green Gables Opens Up Every Aspect of its Design/Build Process to Clients

"You never want to get to the next phase and realize somebody's not happy."

 

Customer Service

Listen Up and Own It

Customers can easily tarnish your reputation with a bad review. Avoid that by holding your company and its people accountable, says remodeler Mike…

Business

Syncing Great Client Expectations

Custom home builders share how managing client expectations can eliminate drama and create a better customer experience

Architecture

Guest Columnist: Expensive Marriage Counseling

Craig McMahon, principal of Craig McMahon Architects, San Antonio writes about how dealing with clients is kind of like marriage counseling.

Business

International Etiquette

Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

Customer Service

Are You A True Partner Or Just Another Contractor?

Building a solid, trusting relationship with your clients is the first rule

Leadership

Why Starbucks and The Container Store are laughing at you

  Starbucks and The Container Store think you’re a joke. OK… maybe not you specifically. They think your training program is.   Laughable.   Maybe…