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Customer Service

A compilation of HousingZone's articles, surveys, ideas, trends, and tips on customer satisfaction for residential builders, remodelers, and architects serving the residential construction industry.


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Start With the Why: Fundamentals of the Custom Builder Business

In our inaugural episode of Taking Care of Business, host and custom builder Duane Johns sits down with Scott Beebe, head coach and founder of My Business on Purpose, to talk vision, purpose, mission, values, and more




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Customer Service

Voice of the customer VOC

How are you listening to the Voice Of your Customer? A survey finds that 52% of organizations use 3 to 4 methods to gather VOC data and 22% as many…

Customer Service

Customer Satisfaction Bonuses - Right or Wrong?

Performance bonuses have been around the homebuilding industry for a long time.  Salespeople earn commissions and bonuses based upon their sales…

Customer Service

Thinking of the client when designing: People do use that building you know

Sometimes it feels as though buildings are being designed without consideration of those that will occupy them. Thought always needs to be given to…

Customer Service

Improving customer service

I have personally seen organizations that have used initiatives to drive service excellence and have created for example 98% customer satisfaction as…

Customer Service

Team - There is no "I," but the "A" is for accountability

Team sports analogies have long been used in home building for obvious reasons.  They both have the common component of individual performances that…

Customer Service

Are you listening to your remodeling clients?

A recent experience got me thinking about how companies all-too-often fall back on financial incentives when dealing with an unhappy customer, yet…

Customer Service

Customer Satisfaction Blog - Vampires!

I often wondered why a consulting friend of mine wrote of his miserable air travel experiences, and now I get it.   The airline industry, with its …

Customer Service

Have you set customer satisfaction goals for 2012?

December is often the time of year that many home building companies finalize their 2012 goals and budgets.   Management meticulously reviews past…

Customer Service

The Rear View Mirror - Goodbye 2011!

When we look into our car’s rearview mirror we see where we have been, as well as the distant horizon; the vanishing point of times past.  In the…

Customer Service

Black Friday - Where Were The Builders?

The 2011 “Black Friday” sales numbers are in and show a pleasantly surprising 16% gain in year-over-year retail sales!  Some economists, pollsters,…

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