Elk's new shingle roofing has married beauty and energy conservation. Keeping in step with the move toward environmentally sensitive products, Elk and 3M partnered to produce the Cool Color Series shingle. While most home design works to bring the outdoors in, the Cool Color Series works to keep harmful sun rays out. 3M's Cool Roofing Granules contain reflective color pigments that deflect the rays of the sun. By slowing down the build up of heat and decreasing the roof's temperature, these shingles lower energy costs and consumption.