AI in Building and Design: How Firms Are Using It Now
Story at a Glance
- AI is helping firms accelerate client approvals, find better material pricing, and manage project timelines more effectively.
- Early adopters report saving 1-3 hours weekly, with Houzz estimating this translates to $108,000 in annual value per firm.
- Success depends on clean data and clear processes: AI amplifies what's already working, but can't fix broken systems.
For many in residential building and design, artificial intelligence has been little more than an interesting tool: useful for drafting emails or creating (usually wonky) images, but not central to how work actually gets done.
That’s beginning to change. Forward-looking builders, architects, and designers are starting to use AI to accelerate client approvals, reduce costs, and streamline operations while maintaining the nuance and creativity their work demands.
According to the 2025 U.S. Houzz State of AI in Construction and Design report, 59% of construction and design industry professionals are aware of industry-specific AI tools, but only one-third (34%) are actually using them.
Early adopters reported the biggest impact in administrative tasks, project management, and client communication, saving one to three hours weekly, which translates to an average of $108,000 annually per firm.
AI can support creativity and efficiency, but it cannot replace the judgment, intuition, and responsibility that licensed professionals bring to custom residential projects.
- Evelyn Lee, FAIA, president, AIA
Despite these early gains, adoption across the sector remains uneven. Research by the American Institute of Architects found that, while over half of architects have experimented with AI, only 6% use it regularly, and only 8% of firms have implemented AI solutions.
Seeing a need for support, AIA developed guidance in the form of AIA Artificial Intelligence Policy Resolution at its annual business meeting in June. The resolution acknowledges AI’s potential to foster innovation, enhance design, and increase efficiency but also calls for formal AI usage policies, education platforms, and an ethical framework to guide strategic adoption across the profession.
The question for custom builders and designers isn't whether AI has value, it's how to integrate it strategically. Here's a look at how some firms are harnessing AI to boost operations, sourcing, and creative development in their work.
Maintaining Project Timelines
Central Florida design and remodeling firm KBF Design Gallery has been experimenting with AI for the past few years and is now actively integrating it companywide with success.
The firm is currently developing a proprietary solution using ChatGPT agents: AI-powered agents/assistants that can make autonomous decisions and complete tasks on your behalf, rather than just respond to prompts.
In KBF's case, the AI agent doesn't just answer questions about project schedules; it actively monitors supplier pricing and market data to identify material cost saving opportunities across projects.
The firm’s initial AI adoption came out of necessity. When faced with staff turnover, brother-and-sister owners Adam Vellequette and Ashley Sheaffer realized their complex design-to-build process, managed entirely in a spreadsheet, was becoming unreliable. Changes to dates or details could cascade unpredictably, making the sheet increasingly unsustainable.
“We were consistently finding ourselves saying, ‘Okay, that date did not pan out. That shifted. This information is unreliable,'” Sheaffer says.
The duo started by recording conversations about the team, their capabilities, and task details related to the spreadsheet, gathering project timeline information, and then uploading that information into ChatGPT.
From there, the AI could identify what was dependent on starting each plan set to stay on track and complete projects on time.
“Where before we were only able to look out a couple of weeks, we were now looking ahead several months," says Vellequette. "It was identifying bottlenecks that we were going to have because we were going to have three projects all hit a speciality at the same time, and we wouldn’t have enough manpower for it."
With that information, they could then determine when to hire a new person and what role was needed based on project profitability. “We couldn't afford to have this bottleneck and we needed to hire," says Vellequette. "Where we would have been reactively hiring, we were [now] proactively hiring.”
Sourcing Best Material Prices
Product specification is one of the most promising areas for AI, according to 2025 AIA President Evelyn Lee.
“It is a time-intensive part of practice,” she said. “AI can analyze and compare products based on sustainability criteria, performance metrics, cost ranges, and other project requirements. This helps architects move through the specification process with greater speed and confidence while reducing the likelihood of errors that can surface later in a project.”
KBF is applying that same logic to material purchasing. The firm has given an AI agent access to search for the best price for specified products, automating what can become a time-consuming manual task (and discovering cost savings in the process).
The agentic AI logs into KBF's vendor portal, searches by model number, and documents the baseline price, Vellequette says. Then it crawls the internet to find that same model at a reduced rate, whether due to seasonal sales, overstock inventory, or other pricing differences.
What might take a human hours of comparison shopping, this workflow delivers within 30 to 45 minutes. “We’ve had tremendous success with it finding some prices that are better than our vendor price," says Vellequette. "And that’s straight to our bottom line."
Gaining Client Approvals and Understanding
While KBF uses AI to streamline internal operations, New York City-based Kligerman Architecture & Design is exploring its potential on the client-facing side.
The firm is known for its high-touch, personal approach but has found ways to extend its work with the use of AI: structures imagined using only a pen and paper communicated through quick sketches (a signature touch), can now be rendered directly from the sketch as a watercolor, or a photorealistic view of the building, using the latest technologies.
“We are experimenting with the sketches we do by hand and taking them to the computer and exploring things such as material options, color options, or roof types,” says Joseph Carline, partner at Kligerman. “It can take seconds to rapidly visualize, and we can iterate faster than revisions of hand drawings.”
Not wanting to dilute the unique handmade nature of their work, the Kligerman team always starts with very well-developed sketches featuring their original ideas, and adding AI, layering in parameters within a prompt (thoughts, requests, caution against changing the geometry, etc.).
“This gets us to a point where we can present a watercolor or sketch of a building faster,” Carline says, helping provide the client with more design options in less time to get to a yes. “It’s a tool, not an idea generator, and clients respect that.”
One example he cited: adding elements like landscaping, fencing, or a pool—details that create a sense of place early in the process before a landscape designer is brought in.
AI can accelerate or refine these design steps, but AIA's Lee agrees with Carline that human judgment remains essential to guide the conversation with clients, clarify what's aspirational and ensure the ideas work in the real world.
“AI can support creativity and efficiency, but it cannot replace the judgment, intuition, and responsibility that licensed professionals bring to custom residential projects," she says. "This is where safety, durability, and performance enter the conversation. They test assumptions, consider structural implications, and make sure the design complies with codes and standards. They translate possibility into practicality.”
Looking Ahead: Clean Data and Peer Sharing
At KBF, that practical lens extends to implementation. The team has found that AI’s effectiveness depends on clean, consistent data.
“How you're able to leverage AI is only going to be as good as the data that you give it,” says Vellequette. He recalls a project where they used two different terms for the same roomn ("Jack and Jill bathroom" and "kids bath"), which led the system to treat the same room as two separate spaces.
Vellequette and Sheaffer recommend two steps for any firm wanting to take full advantage of AI to align with their business:
- Ensure you have clean data (from today onward, at the very least)
- Gather company-specific information about processes, frameworks, and practices
AI is also democratizing access to tools that were once available only to large firms.
- Evelyn Lee, AIA
Lee also cites community as critical to navigating this quickly evolving technology. She recommends sharing insights with peers, comparing approaches, and collaborating on best practices—actions that will "lift up everyone" in the built environment.
For smaller firms, especially, AI tools are a way to close gaps in resources, expand capabilities, and compete on a more even footing with larger practices, she says.
“AI is also democratizing access to tools that were once available only to large firms or required outsourcing,” Lee says. “That shift creates an opportunity for smaller practices to compete, innovate, and expand their capabilities without significantly increasing overhead. Architects who lean into this moment can level the playing field and unlock new potential in their work.”
SIDEBAR: AI Tools in Action
Examples from residential design and construction firms:
- DALL-E: Used by Kligerman Architecture & Design for rapid visualization of material options and roof types on hand sketches.
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Google (Gemini) Nano Banana: Also used by Kligerman for iterating on sketches and exploring design variations.
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ChatGPT: Used by KBF Design Gallery for forecasting, pipeline projection, manpower planning, research, and company-wide tasks like email tone and grammar checks. KBF is also developing a proprietary solution leveraging AI Agents.
Editor's Note: For some industry-specific tools—used for digital twins, permitting, and zoning—see Insight #4, “You’re Holding Back from Using AI”.
SIDEBAR: Immersive Visualization Gaining Ground
Number 11 in Houzz’s Home Design Predictions for 2026
According to Houzz, 22% of homeowners struggle to visualize finished spaces at the start of a project. AI-assisted tools, alongside 3D floor plans (below) and AR walkthroughs, can help designers and builders generate realistic layouts, curated products, and finishes quickly. Houzz notes that digitally experiencing the finished space is becoming the norm, helping clients make confident decisions and explore options before demolition begins.
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About the Author

Valerie Dennis Craven
Valerie Dennis Craven is an experienced writer of commercial and residential buildings and interiors, having previously served as Editorial Director for both BUILDINGS and i+s.
Valerie enjoys writing about technology and how it impacts users in the built environment.









