The Power of Rationalization in Remodeling
The purchasing decisions we make every day aren’t about logic. We’re constantly making emotional decisions to buy or not buy something, whether it be a candy bar, an iPad or a new car. Oh sure, we can come up with plenty of perfectly good reasons why we do these things (“It’s OK, chocolate has antioxidants” or “I’ll be so much more productive if I have a tablet” or “It gets much better gas mileage”), but the reality is it’s all rationalization.