Listen Up and Own It

You may not think of yourself as a tour guide, therapist, doctor, marriage counselor, or investment advisor. But those are the skills custom builders need in today's market

At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building

Custom builder Zane Williams opens up about what it takes to maintain his architectural vision, from handling clients and staying true to his fluid style, to the importance of transparency and how a slush fund avoids awkward conversations mid-construction

Much like a bike wheel depends on its spokes to work effectively, a business depends on its various departments to find success in the market. 

How one Florida builder maintains a project’s vision and intent from design through construction

There are several steps that builders should take when developing a custom home to achieve a more seamless process for customers

Collaboration holds the key to a smoother selections process that satisfies both client and builder

"You never want to get to the next phase and realize somebody's not happy."

Custom home builders share how managing client expectations can eliminate drama and create a better customer experience

Craig McMahon, principal of Craig McMahon Architects, San Antonio writes about how dealing with clients is kind of like marriage counseling.