Business

Advice from industry experts for how to run your business, based on the real-world experience of your peers.

Understanding Your Biggest Competitor

You may not think of yourself as a tour guide, therapist, doctor, marriage counselor, or investment advisor. But those are the skills custom builders need in today's market




Custom Builder

The Power of Stories

At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building

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Business

Custom Builders Branching Out

Two custom builders seek to improve margins: one by unitizing pricing relationships with trades, the other by pursuing a coveted homebuyer group

Business

International Etiquette

Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

Business

The Challenges Of Building Custom On Remote Sites

Building custom homes in out-of-the-way locations poses many challenges, not the least of which is septic

Business

Custom Clients Opt For Smaller, Smarter Homes

Thoughtfully designed, scaled-down homes are more sustainable, enabling clients to live well with less

Design

Diplomacy Goes A Long Way With Infill

Custom infill projects require architects and builders to play nice with neighbors and planning officials

Business

Do Custom Home Builders Need Social Media Skills?

Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

Business

How Builders Can Avoid Difficult Clients

Custom home builders share the red flags they look for when screening clients and deciding whether to keep them or let them go

Business

Sale Strategies for Custom Builders

Thinking like a buyer, positioning your company as a trusted advisor, and setting boundaries are ways to improve selling skills and protect your profit

Business

The Exit Challenge: The Partners' Transition

Two high school buddies and business partners share how they found a successor and an exit strategy for their home building/remodeling company.

Business

The Exit Challenge: The Sole Owner's Transition

The owner of a home building company with no heirs interested in taking the reins shares how he groomed a successor to continue his legacy