Business
Business
Advice from industry experts for how to run your business, based on the real-world experience of your peers.
Understanding Your Biggest Competitor
You may not think of yourself as a tour guide, therapist, doctor, marriage counselor, or investment advisor. But those are the skills custom builders need in today's market
Custom Builder
Women at WIRC: Jessica Cargile Talks Business Management and Work/Life Balance
Jessica Cargile owns and operates a custom building company with her husband, a dynamic that requires constant teamwork and an intentional effort to strike a healthy work/life balance
Business
Entries Closing Soon for Best in American Living Awards
Custom builders have only one week left to submit their projects for recognition
Custom Builder
The Power of Stories
At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building
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Business
Custom Builders Branching Out
Two custom builders seek to improve margins: one by unitizing pricing relationships with trades, the other by pursuing a coveted homebuyer group
Business
International Etiquette
Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal
Business
The Challenges Of Building Custom On Remote Sites
Building custom homes in out-of-the-way locations poses many challenges, not the least of which is septic
Business
Custom Clients Opt For Smaller, Smarter Homes
Thoughtfully designed, scaled-down homes are more sustainable, enabling clients to live well with less
Design
Diplomacy Goes A Long Way With Infill
Custom infill projects require architects and builders to play nice with neighbors and planning officials
Business
Do Custom Home Builders Need Social Media Skills?
Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice
Business
How Builders Can Avoid Difficult Clients
Custom home builders share the red flags they look for when screening clients and deciding whether to keep them or let them go
Business
Sale Strategies for Custom Builders
Thinking like a buyer, positioning your company as a trusted advisor, and setting boundaries are ways to improve selling skills and protect your profit
Business
The Exit Challenge: The Partners' Transition
Two high school buddies and business partners share how they found a successor and an exit strategy for their home building/remodeling company.
Business
The Exit Challenge: The Sole Owner's Transition
The owner of a home building company with no heirs interested in taking the reins shares how he groomed a successor to continue his legacy