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Marketing & Sales
Courtesy Toll Brothers
Toll Brothers' Enclave at Longshire home
Business
Production Builders Are Creeping Into Custom Territory
At the New Home Trends Summit, several speakers talked about design premiums, R&D, and infill lots. Custom builders should be paying attention
Sept. 30, 2026
Photo: Cecilie_Arcurs
Builder focused on a laptop
What Builders Need to Know About AEO (Answer Engine Optimization)
Aug. 24, 2026
Jacob Wackerhausen/istock via Getty Images Plus
Abstract image of a client consultation
How to Qualify Leads Before They Drain Your Time and Revenue
Oct. 17, 2025
DO Studio
Rendering of a custom estate planned at Kukuiula, a private residential community on the island of Kauaii in Hawaii
Business
When Real Estate Brokers Bring the Client
July 30, 2025
Daenin Arnee/iStock / Getty Images Plus via Getty Images
Builders shaking hands after a meeting
Marketing Do's and Don'ts for Your Custom Building Website
Nov. 6, 2024
print marketing for contractors
Custom Builder
The Do's and Don'ts of Print Marketing for Custom Builders
Aug. 14, 2024
marketing tools for contractors
Business
4 Tools to Automate (And Personalize) Digital Marketing Efforts
Aug. 13, 2024
Start With the Why: Fundamentals of the Custom Builder Business
Business
Start With the Why: Fundamentals of the Custom Builder Business
Jan. 30, 2024
Why AI Is Now Key to Our Trade Partner Strategy
Business
Why AI Is Now Key to Our Trade Partner Strategy
Jan. 24, 2024
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