Podcast: Client Experience as the New Competitive Advantage

In this episode of Women at WIRC, we talk with Houzz’s vice president of industry marketing Liza Hausman about how home builders can stay up on the latest marketing tools and build client experiences that become a competitive advantage
Sept. 9, 2025

Liza Hausman, vice president of industry marketing at home remodeling and design platform Houzz, knows her way around the client. From understanding client expectations to helping housing industry professionals navigate everchanging AI tools, Hausman has experienced it all.

In this episode of Women at WIRC, we talk with Hausman about her role at Houzz and how home builders can stay up to date on the latest marketing tools—and ultimately bring in the client.

Women at WIRC is a companion to our Women in Residential Construction Conference. Join us in Austin September 24 - 26 for the 2025 Women in Residential Construction (WIRC) conferenceRegister Now →

Women at WIRC is produced by Custom Builder, ProBuilder, and ProRemodeler. Subscribe to the podcast at:

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