Women at WIRC

A podcast for and about women in residential construction (WIRC), remodeling and design, brought to you by Custom Builder, ProRemodeler and ProBuilder magazines. Join the conversation, and meet up at our next WIRC Conference.

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Groundworks' chief human resources officer explains how the company's employee ownership program builds motivation and engagement while growing leaders from within
Sept. 8, 2026
© Endeavor Business Media / Stephanie Lemek
WIRC podcast logo and Stephanie Lemek headshot
In this episode of Women at WIRC, Stephanie Lemek, founder and CEO of The Wounded Workforce and executive director of its Center for Construction Mental Health shares important...
Sept. 2, 2026
Allison Guido of Almar Building & Remodeling explores what the classic business fable can teach residential firms about responding to shifting client expectations and market conditions...
Aug. 10, 2026
Laura Sullivan draws on a healthcare background to guide decisions on materials and air quality, and explains what clients' AI-generated renderings consistently leave out
June 16, 2026
© Endeavor Business Media / Gena Hoyt
Gena Hoyt / Women at WIRC logo
In this episode of Women at WIRC, Big Dog Construction co-owner Gena Hoyt discusses apprenticeships, women in the trades, social media education, and why culture matters for retention...
May 27, 2026
© Endeavor Business Media / Grace Mase
Grace Mase | Women at WIRC logo
Grace Mase, author and construction industry expert, joins us on this episode of Women at WIRC to share how AI can improve production, lighten the workload, and set businesses...
April 29, 2026
© Endeavor Business Media / Ashley Sheaffer
Ashley Sheaffer / Women at WIRC logo
In this episode of Women at WIRC, KBF Design Gallery's Ashley Sheaffer talks about how her team is using AI to improve everyday tasks and what that means for staying competitive...
March 25, 2026
In this episode of Women at WIRC, two HBI trainers explain why transitioning service members are uniquely suited for construction careers and how their program is helping to make...
Feb. 18, 2026
© Endeavor Business Media
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In this episode of Women at WIRC, three housing industry leaders share their stories, experiences, and strategies that have helped them create thriving communities in the aftermath...
Feb. 4, 2026
IWBI's Liz Miles on moving beyond amenities to address the broader design elements that affect health in homes every day
Jan. 27, 2026
In this episode, Mary Peters of Sasquatch Contracting talks about the failures that led to her ultimate success launching a new home services division.
Dec. 29, 2025
© Endeavor Business Media / Michal Porter
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In the latest episode of Women at WIRC, we speak with Michal Porter, senior lead scientist at Dupont, about her efforts to advance green building products and materials and how...
Dec. 3, 2025
© Endeavor Business Media / Sara Jorgensen
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Sara Jorgensen, senior designer at Harrell Design + Build believes that homes should be designed to adapt with owners as they age
Nov. 25, 2025
In this episode, Melissa Kennedy, president of Meadowlark Design Build, talks about the evolution of the construction manager to more of a high-touch concierge role.
Nov. 5, 2025
Camille Jenkins / © Endeavor Business Media
Camille Jenkins
On the final day of the Women in Residential Construction Conference, Jenkins encouraged women to stay ignited and to maintain a connection with fellow attendees
Oct. 8, 2025
Fresh data shows what many in housing are missing: The pandemic permanently changed how people want to live. We sit down with the researchers to learn the details
Sept. 16, 2025
In this episode of Women at WIRC, we talk with Houzz’s vice president of industry marketing Liza Hausman about how home builders can stay up on the latest marketing tools and ...
Sept. 9, 2025
In this episode of Women at WIRC, we talk with passive house pioneer and founder of Phius Kat Klingenberg on why interest in the approach is "skyrocketing" and how resilience ...
Aug. 21, 2025
Alaina Money-Garman is Woman of the Year. Here's how she achieves success by staying true to her values and looking beyond the monetary pay-off
Sept. 19, 2024
Neuroaesthetics is where design and science meet. On this episode of Women at WIRC, Urbanology Designs Founder Ginger Curtis dives into its impact on occupants 
Aug. 7, 2024
Parity Homes teeters the line between custom builder, developer, and remodeler. Learn how the builder came to be on this episode of Women at WIRC with CEO Bree Jones
July 25, 2024
Jessica Cargile owns and operates a custom building company with her husband, a dynamic that requires constant teamwork and an intentional effort to strike a healthy work/life...
Sept. 6, 2023