Understanding Your Biggest Competitor
You may not think of yourself as a tour guide, therapist, doctor, marriage counselor, or investment advisor. But those are the skills custom builders need in today's market
Business
Entries Closing Soon for Best in American Living Awards
Custom builders have only one week left to submit their projects for recognition
Custom Builder
The Power of Stories
At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building
Business
Guest Column: What I'm Seeing Out There
Industry expert and advisor Mark Richardson shares stories from the field, from what's changing to what's working
Advertisement
Custom Builder
In Business: Modern Design, Compromise, and Money
Custom builder Zane Williams opens up about what it takes to maintain his architectural vision, from handling clients and staying true to his fluid style, to the importance of transparency and how a slush fund avoids awkward conversations mid-construction
Custom Builder
Five Key Spokes of the Business Bike Wheel
Much like a bike wheel depends on its spokes to work effectively, a business depends on its various departments to find success in the market.
Custom Builder
Custom Home Building Gets Good News
New data from NAHB shows that while much of the market is in contraction, custom home building continues to gain strength
Business
Five Steps for a More Seamless Custom Build Process
There are several steps that builders should take when developing a custom home to achieve a more seamless process for customers
Marketing & Sales
Women at WIRC Podcast: Mollie Elkman
Mollie Elkman is the owner and president of Group Two, a full-service marketing partner for home builders
Business
Insider Advice on Talking Propane to Achieve Net Zero
Anthony Carrino, VP of design at Welcome Homes, says homeowners are doing their research before making Earth-conscious renovations.
Leadership
Searching for Social Media’s Secret Sauce
Brightleaf Homes is still looking, but the builder has learned some valuable lessons along the way
Custom Builder
Marketing 101: Be the Expert
Rotelle Development gets its brand out there by positioning staff as a resource
Business
A Picture Is Worth a Post
Custom-home builders share why they gave Instagram a try and why the social media platform is essential for their marketing outreach