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Marketing & Sales


Searching for Social Media’s Secret Sauce

Brightleaf Homes is still looking, but the builder has learned some valuable lessons along the way



Business

A Picture Is Worth a Post

Custom-home builders share why they gave Instagram a try and why the social media platform is essential for their marketing outreach


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Leadership

Build a Business, Build a Brand

A craftsman's use of social media puts him on the map

Business

International Etiquette

Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

Marketing & Sales

Social Skills for the Custom Builder

Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

Marketing & Sales

Break Out A New Brand

Three custom builders undertake the rebranding and repositioning process with quantifiable results.

Marketing & Sales

Home Builder Marketing: Beyond the Business Card

Word of mouth will always be the holy grail of marketing, but custom home builders can do more to find prospects than just wait for past clients to pass their business card.

Business

Mark Richardson: Are you a professional?

Defining and articulating what is a professional in remodeling or new construction is tougher than in some other industries.

Leadership

Breaking comfort

  Fast Company Magazine named Bryan Cranston - the main guy in Breaking Bad and the dad from Malcolm in the Middle - the #8 most creative person…

Leadership

Buy it now book recommendation: Ctrl Alt Delete by Mitch Joel

  I’ve been enjoying the Chicago Blackhawks run to the Stanley Cup Finals. I went to a party last week where a friend, Bobby Krueger, owner of…

Leadership

Mark Richardson: Do you have a sales process?

Most people have found ways to gain more efficacies though repetition. Having a sales process allows you to achieve much higher levels of success (better close rates, higher total sales, and more delighted clients).

Leadership

Always deliver value

Your custom building clients come from all walks of life. But they have one thing in common: They are successful, and they have money. And more often than not, your clients are wealthy because they spend wisely.

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