Marketing & Sales



brightleaf homes have found success in using social media

When BrightLeaf Homes focuses on the benefits its standard building science package delivers, the conversation with buyers moves deeper into the sales funnel toward selections for counters, cabinets, flooring, and lighting.

Features

Brightleaf Homes is still looking, but the builder has learned some valuable lessons along the way

Country kitchen by Rotell(e) Studio(e)

The family room off the kitchen in Rotell(e) Studio(e)’s Augusta-Cape Cod offers open-plan living for multigenerational households (Photo: Courtesy Rotell(e) Studio(e)).

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Rotelle Development gets its brand out there by positioning staff as a resource

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Virtual reality rendering by Radical Galaxy of kitchen to be built by Lochwood-Lozier

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A next generation custom home builder takes a virtual leap to help clients see their future

Top down view of Kitchen sink

True to his nature, builder Nick Schiffer immediately said, “Of course we can build a wood dish-drying rack that would drain into the sink,” then set about researching the best way to do it (Photos: Sabrina Cole Quinn Photography).

 

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A craftsman's use of social media puts him on the map

Will Duderstadt
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Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

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Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

Orlando home built by Silliman

Silliman Homes model house in the BayHill neighborhood of Orlando, Fla., shows clients what they can expect from the builder's new CitySide program.

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Three custom builders undertake the rebranding and repositioning process with quantifiable results.

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Word of mouth will always be the holy grail of marketing, but custom home builders can do more to find prospects than just wait for past clients to pass their business card.

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Defining and articulating what is a professional in remodeling or new construction is tougher than in some other industries.

Blog Entry
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Most people have found ways to gain more efficacies though repetition. Having a sales process allows you to achieve much higher levels of success (better close rates, higher total sales, and more delighted clients).

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Your custom building clients come from all walks of life. But they have one thing in common: They are successful, and they have money. And more often than not, your clients are wealthy because they spend wisely.

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Confidence. Such a simple word but also a word that may have more to do with your success or failure than any other.

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FALL 2021

This Month in Custom Builder

Products

The French luxury switches brand Meljac has developed a new solid brass collection in collaboration with Australian designer Marc Newson.

Features

The HS300 whole-house HEPA filtration unit is designed to be installed directly onto the return air plenum of forced air heating/cooling systems.

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