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Marketing & Sales


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Understanding Your Biggest Competitor

You may not think of yourself as a tour guide, therapist, doctor, marriage counselor, or investment advisor. But those are the skills custom builders need in today's market



Custom Builder

The Power of Stories

At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building


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Custom Builder

In Business: Modern Design, Compromise, and Money

Custom builder Zane Williams opens up about what it takes to maintain his architectural vision, from handling clients and staying true to his fluid style, to the importance of transparency and how a slush fund avoids awkward conversations mid-construction

Custom Builder

Five Key Spokes of the Business Bike Wheel

Much like a bike wheel depends on its spokes to work effectively, a business depends on its various departments to find success in the market. 

Custom Builder

Custom Home Building Gets Good News

New data from NAHB shows that while much of the market is in contraction, custom home building continues to gain strength 

Business

Five Steps for a More Seamless Custom Build Process

There are several steps that builders should take when developing a custom home to achieve a more seamless process for customers

Business

Smart Home Tech for All

New builder study reveals pervasiveness of home electronics

Marketing & Sales

Women at WIRC Podcast: Mollie Elkman

Mollie Elkman is the owner and president of Group Two, a full-service marketing partner for home builders

Business

Insider Advice on Talking Propane to Achieve Net Zero

Anthony Carrino, VP of design at Welcome Homes, says homeowners are doing their research before making Earth-conscious renovations.

Leadership

Searching for Social Media’s Secret Sauce

Brightleaf Homes is still looking, but the builder has learned some valuable lessons along the way

Custom Builder

Marketing 101: Be the Expert

Rotelle Development gets its brand out there by positioning staff as a resource

Business

A Picture Is Worth a Post

Custom-home builders share why they gave Instagram a try and why the social media platform is essential for their marketing outreach

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