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In Business: Modern Design, Compromise, and Money

Custom builder Zane Williams opens up about what it takes to maintain his architectural vision, from handling clients and staying true to his fluid style, to the importance of transparency and how a slush fund avoids awkward conversations mid-construction




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Business

Smart Home Tech for All

New builder study reveals pervasiveness of home electronics

Marketing & Sales

Women at WIRC Podcast: Mollie Elkman

Mollie Elkman is the owner and president of Group Two, a full-service marketing partner for home builders

Business

Insider Advice on Talking Propane to Achieve Net Zero

Anthony Carrino, VP of design at Welcome Homes, says homeowners are doing their research before making Earth-conscious renovations.

Leadership

Searching for Social Media’s Secret Sauce

Brightleaf Homes is still looking, but the builder has learned some valuable lessons along the way

Custom Builder

Marketing 101: Be the Expert

Rotelle Development gets its brand out there by positioning staff as a resource

Business

A Picture Is Worth a Post

Custom-home builders share why they gave Instagram a try and why the social media platform is essential for their marketing outreach

Marketing & Sales

Forward Thinking With Virtual Reality

A next generation custom home builder takes a virtual leap to help clients see their future

Leadership

Build a Business, Build a Brand

A craftsman's use of social media puts him on the map

Business

International Etiquette

Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

Marketing & Sales

Social Skills for the Custom Builder

Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

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