The Do's and Don'ts of Print Marketing for Custom Builders
See how print advertising can differentiate your brand and understand what makes impactful print marketing
Business
4 Tools to Automate (And Personalize) Digital Marketing Efforts
Understand the power of digital marketing automation for your custom building business and how it can save you valuable time while producing great results
Custom Builder
Start With the Why: Fundamentals of the Custom Builder Business
In our inaugural episode of Taking Care of Business, host and custom builder Duane Johns sits down with Scott Beebe, head coach and founder of My Business on Purpose, to talk vision, purpose, mission, values, and more
Business
Why AI Is Now Key to Our Trade Partner Strategy
Thompson Custom Homes Business Manager Erin Day explains how AI became a crucial part of building and maintaining successful trade partner relationships
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Business
Thriving in 2024: Tips for Succeeding in an Uncertain Environment
Author and sales expert Mark Richardson shares his insights on the industry and how to rethink your approach to success in the new year
Custom Builder
Understanding Your Biggest Competitor
You may not think of yourself as a tour guide, therapist, doctor, marriage counselor, or investment advisor. But those are the skills custom builders need in today's market
Business
Entries Closing Soon for Best in American Living Awards
Custom builders have only one week left to submit their projects for recognition
Custom Builder
The Power of Stories
At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building
Business
Guest Column: What I'm Seeing Out There
Industry expert and advisor Mark Richardson shares stories from the field, from what's changing to what's working
Custom Builder
In Business: Modern Design, Compromise, and Money
Custom builder Zane Williams opens up about what it takes to maintain his architectural vision, from handling clients and staying true to his fluid style, to the importance of transparency and how a slush fund avoids awkward conversations mid-construction
Custom Builder
Five Key Spokes of the Business Bike Wheel
Much like a bike wheel depends on its spokes to work effectively, a business depends on its various departments to find success in the market.
Custom Builder
Custom Home Building Gets Good News
New data from NAHB shows that while much of the market is in contraction, custom home building continues to gain strength
Business
Five Steps for a More Seamless Custom Build Process
There are several steps that builders should take when developing a custom home to achieve a more seamless process for customers
