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Marketing & Sales


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Custom Home Building Gets Good News

New data from NAHB shows that while much of the market is in contraction, custom home building continues to gain strength 




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Business

Insider Advice on Talking Propane to Achieve Net Zero

Anthony Carrino, VP of Design at Welcome Homes, says homeowners are doing their research before making Earth conscious renovations.

Leadership

Searching for Social Media’s Secret Sauce

Brightleaf Homes is still looking, but the builder has learned some valuable lessons along the way

Custom Builder

Marketing 101: Be the Expert

Rotelle Development gets its brand out there by positioning staff as a resource

Business

A Picture Is Worth a Post

Custom-home builders share why they gave Instagram a try and why the social media platform is essential for their marketing outreach

Marketing & Sales

Forward Thinking With Virtual Reality

A next generation custom home builder takes a virtual leap to help clients see their future

Leadership

Build a Business, Build a Brand

A craftsman's use of social media puts him on the map

Business

International Etiquette

Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

Marketing & Sales

Social Skills for the Custom Builder

Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

Marketing & Sales

Break Out A New Brand

Three custom builders undertake the rebranding and repositioning process with quantifiable results.

Marketing & Sales

Home Builder Marketing: Beyond the Business Card

Word of mouth will always be the holy grail of marketing, but custom home builders can do more to find prospects than just wait for past clients to pass their business card.

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