Marketing & Sales



Mark Richardson on selling: 'Embrace it, then master it'

Mark Richardson on selling: 'Embrace it, then master it'

Features

Most successful business people are also masters at selling. Here are three proven approaches for becoming a sales pro.

One with nature: Stunning custom homes that make the most of their natural surro

One with nature: Stunning custom homes that make the most of their natural surroundings

Features

These primary residences were meticulously designed and built to take advantage of views, solar orientation, and natural materials.

The Rise of Pinterest

The Rise of Pinterest

Features

Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the Pinterest bandwagon.

Using strategic relationships to grow your business

Using strategic relationships to grow your business

Features

A key area of business that many builders fail to master is strategic relationships. Mark Richardson offers tips for leveraging those around you to improve your business.

Mark Richardson: Coping with unpredictability

Mark Richardson: Coping with unpredictability

Features

When things are unpredictable, our very basic levels of confidence and conviction are diminished. Mark Richardson offers proven ways to deal with the uncertainties in today’s business environment.

Mark Richardson: The Power of Three

Mark Richardson: The Power of Three

Features

By mastering the techniques of the power of three, builders and sales professionals can save time and boost their close rate.

Custom builders share their tricks for sealing the deal with buyers and avoiding

Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.

Features

Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.

new home sales, housing market, home inventory, home appraisals

New homes suffering from too-low appraisals

News

The National Association of Home Builders (NAHB) reported on their blog that flawed appraisals might be preventing home sales.

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FALL 2021

This Month in Custom Builder

Products

The French luxury switches brand Meljac has developed a new solid brass collection in collaboration with Australian designer Marc Newson.

Features

The HS300 whole-house HEPA filtration unit is designed to be installed directly onto the return air plenum of forced air heating/cooling systems.

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