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Marketing & Sales


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In Business: Modern Design, Compromise, and Money

Custom builder Zane Williams opens up about what it takes to maintain his architectural vision, from handling clients and staying true to his fluid style, to the importance of transparency and how a slush fund avoids awkward conversations mid-construction




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Marketing & Sales

Break Out A New Brand

Three custom builders undertake the rebranding and repositioning process with quantifiable results.

Marketing & Sales

Home Builder Marketing: Beyond the Business Card

Word of mouth will always be the holy grail of marketing, but custom home builders can do more to find prospects than just wait for past clients to pass their business card.

Business

Mark Richardson: Are you a professional?

Defining and articulating what is a professional in remodeling or new construction is tougher than in some other industries.

Leadership

Breaking comfort

  Fast Company Magazine named Bryan Cranston - the main guy in Breaking Bad and the dad from Malcolm in the Middle - the #8 most creative person…

Leadership

Buy it now book recommendation: Ctrl Alt Delete by Mitch Joel

  I’ve been enjoying the Chicago Blackhawks run to the Stanley Cup Finals. I went to a party last week where a friend, Bobby Krueger, owner of…

Leadership

Mark Richardson: Do you have a sales process?

Most people have found ways to gain more efficacies though repetition. Having a sales process allows you to achieve much higher levels of success (better close rates, higher total sales, and more delighted clients).

Leadership

Always deliver value

Your custom building clients come from all walks of life. But they have one thing in common: They are successful, and they have money. And more often than not, your clients are wealthy because they spend wisely.

Leadership

Mark Richardson: Help your potential clients feel more confident

Confidence. Such a simple word but also a word that may have more to do with your success or failure than any other.

Leadership

Excuse me, sir…your PowerPoint sucks

Stop me if you’ve heard this before.  Guy gets up to give a presentation.  Self-deprecating intro. Well-dressed.  Strong voice.…

Leadership

5 keys to being a good salesman by Jerry Jones

In 2008 the Dallas Cowboys were the featured team on HBO’s Hard Knocks. Hard Knocks is the reality documentary series that takes you behind the…

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