Marketing & Sales



News

Survey shows they see environmental goals as important, but worry about getting products

certainteed, insulation, online tools, free online tools

CertainTeed introduces new online tools

News

CertainTeed Insulation has introduced three new online tools to help building professionals better market efficiency improvements to homeowners.

foreclosures, housing market, home prices, house prices

Ugly houses might be keeping the housing market sluggish

News

The Atlantic poses the question: what if the ugly ones are ruining it for everyone else? They’re talking about dilapidated homes bringing down the housing market in general. Because there are so many foreclosures on the market, many of the existing houses may not have been well maintained or might be dated, meaning they likely aren’t buyers’ first choices.

Mark Richardson: Selling the custom builder experience

Mark Richardson: Selling the custom builder experience

Features

The business of being a builder is as diverse as the business of fine dining is to the business of fast food. The key is to distinguish custom-home building from the others, writes Mark Richardson in his latest Custom Builder column.

home builders, mark richardson, home building, homebuilding, homebuilders, housi

Successful builders are not waiting for the market to recover. They’ve accepted the current economic environment as the new nor

Features

Successful builders are not waiting for the market to recover. They’ve accepted the current economic environment as the new normal and wake up every day focused on making it happen in these stormy waters. Mark Richardson talks about what sets these builders apart from the rest.

Mark Richardson: How to speak with a remodeling dialect

Mark Richardson: How to speak with a remodeling dialect

Features

To help offset the downturn in home building business, many custom builders have taken on remodeling work during the past few years. A key to success in remodeling is understanding the rules of the game. Custom Builder contributing editor Mark Richardson discusses a few key differences in the language of remodeling versus traditional custom home building.

Custom Builder survey defines the demographics of the custom-home market

Custom Builder survey defines the demographics of the custom-home market

Features

New research by Custom Builder magazine provides insights into client profiles, home specifications, and top business challenges. Among the findings: homes are getting smaller, purse strings are tightening, and move-up buyers rule the market. Check out our full report.

Features

Last month, the U.S. Census Bureau released the first batch of the freshly collected 2010 census data of the nation. The big news so far: The official resident population count increased 9.7 percent over the 2000 census to 308.74 million people (the slowest growth rate since the Great Depression), with most growth occurring in the South and West regions, led by Texas.

News

Bill Saint and Doug Dozier, former executives with recently shuttered Simonini Builders, have launched a Charlotte-area luxury home building company that will take over where their former employer left off — building custom homes in two former Simonini neighborhoods.

Features

IBM, GE, and American Express are among the Fortune 500 companies that have implemented “voice of the customer” programs to help create a customer-centric culture. How customer-centric is your company? Take our self-assessment test and find out.

Pages

FALL 2021

This Month in Custom Builder

Products

The French luxury switches brand Meljac has developed a new solid brass collection in collaboration with Australian designer Marc Newson.

Features

The HS300 whole-house HEPA filtration unit is designed to be installed directly onto the return air plenum of forced air heating/cooling systems.

Overlay Init