Start With the Why: Fundamentals of the Custom Builder Business
In our inaugural episode of Taking Care of Business, host and custom builder Duane Johns sits down with Scott Beebe, head coach and founder of My Business on Purpose, to talk vision, purpose, mission, values, and more
Business
Why AI Is Now Key to Our Trade Partner Strategy
Thompson Custom Homes Business Manager Erin Day explains how AI became a crucial part of building and maintaining successful trade partner relationships
Business
Thriving in 2024: Tips for Succeeding in an Uncertain Environment
Author and sales expert Mark Richardson shares his insights on the industry and how to rethink your approach to success in the new year
Custom Builder
Understanding Your Biggest Competitor
You may not think of yourself as a tour guide, therapist, doctor, marriage counselor, or investment advisor. But those are the skills custom builders need in today's market
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Leadership
Breaking comfort
Fast Company Magazine named Bryan Cranston - the main guy in Breaking Bad and the dad from Malcolm in the Middle - the #8 most creative person…
Leadership
Buy it now book recommendation: Ctrl Alt Delete by Mitch Joel
I’ve been enjoying the Chicago Blackhawks run to the Stanley Cup Finals. I went to a party last week where a friend, Bobby Krueger, owner of…
Leadership
Mark Richardson: Do you have a sales process?
Most people have found ways to gain more efficacies though repetition. Having a sales process allows you to achieve much higher levels of success (better close rates, higher total sales, and more delighted clients).
Leadership
Always deliver value
Your custom building clients come from all walks of life. But they have one thing in common: They are successful, and they have money. And more often than not, your clients are wealthy because they spend wisely.
Leadership
Mark Richardson: Help your potential clients feel more confident
Confidence. Such a simple word but also a word that may have more to do with your success or failure than any other.
Leadership
Excuse me, sir…your PowerPoint sucks
Stop me if you’ve heard this before. Guy gets up to give a presentation. Self-deprecating intro. Well-dressed. Strong voice.…
Leadership
5 keys to being a good salesman by Jerry Jones
In 2008 the Dallas Cowboys were the featured team on HBO’s Hard Knocks. Hard Knocks is the reality documentary series that takes you behind the…
Leadership
Visualizing your future
This pottery is the future. OK, not the pottery itself. What the pottery represents… is the future. Our future. …
Marketing & Sales
Great home plans: check out this 2,500-square-foot head turner
Today we have a ranch (or if you are on the East Coast, a rambler) to review. It is a Lean Design with a ton of amenities, and it is a beauty. I’m…
Marketing & Sales
Mark Richardson on selling: 'Embrace it, then master it'
Most successful business people are also masters at selling. Here are three proven approaches for becoming a sales pro.