Understanding Your Biggest Competitor
You may not think of yourself as a tour guide, therapist, doctor, marriage counselor, or investment advisor. But those are the skills custom builders need in today's market
Business
Entries Closing Soon for Best in American Living Awards
Custom builders have only one week left to submit their projects for recognition
Custom Builder
The Power of Stories
At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building
Business
Guest Column: What I'm Seeing Out There
Industry expert and advisor Mark Richardson shares stories from the field, from what's changing to what's working
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Business
Survey Defines Custom-Built Home Demographics
New research by Custom Builder magazine provides insights into client profiles, home specifications, and top business challenges. Among the findings: homes are getting smaller, purse strings are tightening, and move-up buyers rule the market. Check out our full report.
Leadership
Snapshot of the custom-home market
Last month, the U.S. Census Bureau released the first batch of the freshly collected 2010 census data of the nation. The big news so far: The official resident population count increased 9.7 percent over the 2000 census to 308.74 million people (the slowest growth rate since the Great Depression), with most growth occurring in the South and West regions, led by Texas.
Leadership
Former Simonini executives launch Charlotte-area luxury home building company
Bill Saint and Doug Dozier, former executives with recently shuttered Simonini Builders, have launched a Charlotte-area luxury home building company that will take over where their former employer left off — building custom homes in two former Simonini neighborhoods.
Leadership
How customer-centric is your company? Take our self-assessment test and find out.
IBM, GE, and American Express are among the Fortune 500 companies that have implemented “voice of the customer” programs to help create a customer-centric culture. How customer-centric is your company? Take our self-assessment test and find out.
Leadership
The Fine Art of Negotiating
In order to negotiate successfully, custom builders need to educate their clients throughout the construction process — and remember to keep their cool when things go awry.
Awards
The Veteran Rookie
Working her way up and learning the ropes from mentors, this sales newbie rose to the top to grab gold
Awards
The Keys to Sales Success
We interviewed some of the Nationals' gold winners after the January awards ceremony in Las Vegas to learn what they attribute for their success
Awards
A Focus on Lifestyle and Value Wins the Day
This knowledgeable sales team is well versed in this community’s varied inventory
Awards
Selling Well, Despite the Odds
This team set and met outstanding goals in a slowing Canadian market to win gold