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Marketing & Sales

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Understanding Your Biggest Competitor

You may not think of yourself as a tour guide, therapist, doctor, marriage counselor, or investment advisor. But those are the skills custom builders need in today's market

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The Power of Stories

At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building

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Survey Defines Custom-Built Home Demographics

New research by Custom Builder magazine provides insights into client profiles, home specifications, and top business challenges. Among the findings: homes are getting smaller, purse strings are tightening, and move-up buyers rule the market. Check out our full report.


Snapshot of the custom-home market

Last month, the U.S. Census Bureau released the first batch of the freshly collected 2010 census data of the nation. The big news so far: The official resident population count increased 9.7 percent over the 2000 census to 308.74 million people (the slowest growth rate since the Great Depression), with most growth occurring in the South and West regions, led by Texas.


Former Simonini executives launch Charlotte-area luxury home building company

Bill Saint and Doug Dozier, former executives with recently shuttered Simonini Builders, have launched a Charlotte-area luxury home building company that will take over where their former employer left off — building custom homes in two former Simonini neighborhoods.


How customer-centric is your company? Take our self-assessment test and find out.

IBM, GE, and American Express are among the Fortune 500 companies that have implemented “voice of the customer” programs to help create a customer-centric culture. How customer-centric is your company? Take our self-assessment test and find out.


The Fine Art of Negotiating

In order to negotiate successfully, custom builders need to educate their clients throughout the construction process — and remember to keep their cool when things go awry.


The Veteran Rookie

Working her way up and learning the ropes from mentors, this sales newbie rose to the top to grab gold


Green with Optimism

Confidence, enthusiasm and leaving no lead unturned pays off


The Keys to Sales Success

We interviewed some of the Nationals' gold winners after the January awards ceremony in Las Vegas to learn what they attribute for their success


A Focus on Lifestyle and Value Wins the Day

This knowledgeable sales team is well versed in this community’s varied inventory


Selling Well, Despite the Odds

This team set and met outstanding goals in a slowing Canadian market to win gold

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