Start With the Why: Fundamentals of the Custom Builder Business
In our inaugural episode of Taking Care of Business, host and custom builder Duane Johns sits down with Scott Beebe, head coach and founder of My Business on Purpose, to talk vision, purpose, mission, values, and more
Business
Why AI Is Now Key to Our Trade Partner Strategy
Thompson Custom Homes Business Manager Erin Day explains how AI became a crucial part of building and maintaining successful trade partner relationships
Business
Thriving in 2024: Tips for Succeeding in an Uncertain Environment
Author and sales expert Mark Richardson shares his insights on the industry and how to rethink your approach to success in the new year
Custom Builder
Understanding Your Biggest Competitor
You may not think of yourself as a tour guide, therapist, doctor, marriage counselor, or investment advisor. But those are the skills custom builders need in today's market
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Awards
The Keys to Sales Success
We interviewed some of the Nationals' gold winners after the January awards ceremony in Las Vegas to learn what they attribute for their success
Awards
A Focus on Lifestyle and Value Wins the Day
This knowledgeable sales team is well versed in this community’s varied inventory
Awards
Selling Well, Despite the Odds
This team set and met outstanding goals in a slowing Canadian market to win gold
Awards
She Made Cyber Sales Soar
Prospecting on the Web became a fresh and effective tool for selling new homes
Awards
Key Accountability
Diligent training and follow up keeps his staff on its toes and product moving in a market that just got a little tougher
Leadership
The BALA Winner's Circle
BALA finalists stand out from the crowd because of their workmanship, attention to detail, strong elevations and smart use of space inside and out..
Leadership
Trade Secrets
Information for building a better remodeling Web site with SEO; marketing with financing; and going green by reducing, reusing and recycling.
Customer Service
Know Your Customer’s Critical Path to Buying
Rick Heaston examines home buyers' needs at different points in the sales process. Part 1 of 2.
Awards
2007 Nationals Sales and Marketing Awards
The gold winners from the 2007 National Sales and Marketing Awards demonstrate that a cool sales environment doesn't need to put a halt to design innovation.
Leadership
Love for the Parade
Everybody loves a parade. And considering the benefits of a parade of homes, custom builders ought to love them more than most. Building a home for exhibition — whether you call it a Homearama, a Parade of Homes or a Street of Dreams — is likely to generate a lot of brand awareness for your company.