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Marketing & Sales


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Start With the Why: Fundamentals of the Custom Builder Business

In our inaugural episode of Taking Care of Business, host and custom builder Duane Johns sits down with Scott Beebe, head coach and founder of My Business on Purpose, to talk vision, purpose, mission, values, and more




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Awards

The Keys to Sales Success

We interviewed some of the Nationals' gold winners after the January awards ceremony in Las Vegas to learn what they attribute for their success

Awards

A Focus on Lifestyle and Value Wins the Day

This knowledgeable sales team is well versed in this community’s varied inventory

Awards

Selling Well, Despite the Odds

This team set and met outstanding goals in a slowing Canadian market to win gold

Awards

She Made Cyber Sales Soar

Prospecting on the Web became a fresh and effective tool for selling new homes

Awards

Key Accountability

Diligent training and follow up keeps his staff on its toes and product moving in a market that just got a little tougher

Leadership

The BALA Winner's Circle

BALA finalists stand out from the crowd because of their workmanship, attention to detail, strong elevations and smart use of space inside and out..

Leadership

Trade Secrets

Information for building a better remodeling Web site with SEO; marketing with financing; and going green by reducing, reusing and recycling.

Customer Service

Know Your Customer’s Critical Path to Buying

Rick Heaston examines home buyers' needs at different points in the sales process. Part 1 of 2.

Awards

2007 Nationals Sales and Marketing Awards

The gold winners from the 2007 National Sales and Marketing Awards demonstrate that a cool sales environment doesn't need to put a halt to design innovation.

Leadership

Love for the Parade

Everybody loves a parade. And considering the benefits of a parade of homes, custom builders ought to love them more than most. Building a home for exhibition — whether you call it a Homearama, a Parade of Homes or a Street of Dreams — is likely to generate a lot of brand awareness for your company.

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