Start With the Why: Fundamentals of the Custom Builder Business
In our inaugural episode of Taking Care of Business, host and custom builder Duane Johns sits down with Scott Beebe, head coach and founder of My Business on Purpose, to talk vision, purpose, mission, values, and more
Business
Why AI Is Now Key to Our Trade Partner Strategy
Thompson Custom Homes Business Manager Erin Day explains how AI became a crucial part of building and maintaining successful trade partner relationships
Business
Thriving in 2024: Tips for Succeeding in an Uncertain Environment
Author and sales expert Mark Richardson shares his insights on the industry and how to rethink your approach to success in the new year
Custom Builder
Understanding Your Biggest Competitor
You may not think of yourself as a tour guide, therapist, doctor, marriage counselor, or investment advisor. But those are the skills custom builders need in today's market
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Marketing & Sales
The 3 Deadly Sins
Don't get caught with your fly down. Avoid the three deadly sins of ego, vanity and indifference when it comes to improving your sales department.
Marketing & Sales
Who Buys Luxury Homes?
Coldwell Banker Real Estate recently released a profile of million-dollar-plus home buyers culled from a survey of its top luxury home sales associates.
Marketing & Sales
Window-Shopping for a House
When does a 6,000-square-foot, $2 million house get built in nine weeks? When it's built into storefront space at Somerset Collection, a high-end shopping mall in Troy, Mich.
Marketing & Sales
Clubhouse Style Makes for Distinctive Sales Pitch
Style Interior Design in Irvine, Calif., is known for creating magnificent clubhouses.
Marketing & Sales
Clubhouse Style Makes for Distinctive Sales Pitch
Style Interior Design in Irvine, Calif., is known for creating magnificent clubhouses.
Marketing & Sales
Turning Heads
Large corporations pay billions of dollars a year to other large corporations to develop marketing strategies. They dissect demographics, fine-tune their target messages, run focus groups, test multiple ad campaigns and coordinate media blitzes.
Marketing & Sales
The Web Site as Marketing Tool
When the Web became popular, everyone recognized its marketing potential. It was touted as the great leveling device; small companies could achieve the same exposure as large corporations.
Marketing & Sales
The Four P’s of Branding
Branding is an area of business that is often misunderstood and sometimes not achievable by smaller companies be-cause they simply do not have the experience.
Marketing & Sales
The Tutorial: Marketing Your Web Site
You have spent the time and money to create a Web site that has good content, good navigation, and loads quickly. However, all your efforts in careful design and implementation will go unnoticed if you do not promote and market your Web site successful...
Marketing & Sales
Steam and Sauna Can Heat Up Your Sales
Steam and sauna rooms offer a lot of sex appeal to potential buyers and clients, and adept marketing can boost a builder’s sales.