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Searching for Social Media’s Secret Sauce

Brightleaf Homes is still looking, but the builder has learned some valuable lessons along the way




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New Home

International Relations

Data from the Migration Policy Institute and the Pew Research Center show that in the past six years the U.S. has seen an influx of migration, with…

Business

International Etiquette

Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

Marketing & Sales

Social Skills for the Custom Builder

Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

Leadership

Buy it now book recommendation: Ctrl Alt Delete by Mitch Joel

  I’ve been enjoying the Chicago Blackhawks run to the Stanley Cup Finals. I went to a party last week where a friend, Bobby Krueger, owner of…

Leadership

Hot elevation + Lean = Fast sales

The overriding principle of Lean Design is marketability. The winning combo is to make the home simple and efficient to build while having an…

Leadership

Visualizing your future

This pottery is the future. OK, not the pottery itself.  What the pottery represents… is the future.   Our future.   …

Marketing & Sales

Great home plans: check out this 2,500-square-foot head turner

Today we have a ranch (or if you are on the East Coast, a rambler) to review. It is a Lean Design with a ton of amenities, and it is a beauty. I’m…

Marketing & Sales

Mark Richardson on selling: 'Embrace it, then master it'

Most successful business people are also masters at selling. Here are three proven approaches for becoming a sales pro.

Economics

Housing’s virtuous circle

As an editor of one of the nation’s largest business publications covering home building, I’m frequently asked about the state of the housing market…

Marketing & Sales

One with nature: Stunning custom homes that make the most of their natural surroundings

These primary residences were meticulously designed and built to take advantage of views, solar orientation, and natural materials.

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