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Hosting Multiple Generations for Generations to Come

Despite juggling numerous program and site considerations, architect Joel Wenzel designed a long-lasting, multi-generational retreat that nestles seamlessly into its bucolic surroundings


Custom Builder

The Power of Stories

At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building


Custom Builder

In Business: Modern Design, Compromise, and Money

Custom builder Zane Williams opens up about what it takes to maintain his architectural vision, from handling clients and staying true to his fluid style, to the importance of transparency and how a slush fund avoids awkward conversations mid-construction


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Business

Smart Home Tech for All

New builder study reveals pervasiveness of home electronics

Leadership

Searching for Social Media’s Secret Sauce

Brightleaf Homes is still looking, but the builder has learned some valuable lessons along the way

Leadership

Building Relationships on Screen

Meeting in person is key to custom builders’ client relationships, but using virtual meeting tools during the pandemic has its benefits

Marketing & Sales

Forward Thinking With Virtual Reality

A next generation custom home builder takes a virtual leap to help clients see their future

Leadership

Guest Columnist: Striving for accurate green-home appraisals

Make sure your new sustainable project receives a fair valuation

New Home

International Relations

Data from the Migration Policy Institute and the Pew Research Center show that in the past six years the U.S. has seen an influx of migration, with…

Business

International Etiquette

Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

Marketing & Sales

Social Skills for the Custom Builder

Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

Leadership

Buy it now book recommendation: Ctrl Alt Delete by Mitch Joel

  I’ve been enjoying the Chicago Blackhawks run to the Stanley Cup Finals. I went to a party last week where a friend, Bobby Krueger, owner of…

Leadership

Hot elevation + Lean = Fast sales

The overriding principle of Lean Design is marketability. The winning combo is to make the home simple and efficient to build while having an…

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