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Custom Home Building Gets Good News

New data from NAHB shows that while much of the market is in contraction, custom home building continues to gain strength 




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Marketing & Sales

Forward Thinking With Virtual Reality

A next generation custom home builder takes a virtual leap to help clients see their future

Leadership

Guest Columnist: Striving for accurate green-home appraisals

Make sure your new sustainable project receives a fair valuation

New Home

International Relations

Data from the Migration Policy Institute and the Pew Research Center show that in the past six years the U.S. has seen an influx of migration, with…

Business

International Etiquette

Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

Marketing & Sales

Social Skills for the Custom Builder

Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

Leadership

Buy it now book recommendation: Ctrl Alt Delete by Mitch Joel

  I’ve been enjoying the Chicago Blackhawks run to the Stanley Cup Finals. I went to a party last week where a friend, Bobby Krueger, owner of…

Leadership

Hot elevation + Lean = Fast sales

The overriding principle of Lean Design is marketability. The winning combo is to make the home simple and efficient to build while having an…

Leadership

Visualizing your future

This pottery is the future. OK, not the pottery itself.  What the pottery represents… is the future.   Our future.   …

Marketing & Sales

Great home plans: check out this 2,500-square-foot head turner

Today we have a ranch (or if you are on the East Coast, a rambler) to review. It is a Lean Design with a ton of amenities, and it is a beauty. I’m…

Marketing & Sales

Mark Richardson on selling: 'Embrace it, then master it'

Most successful business people are also masters at selling. Here are three proven approaches for becoming a sales pro.

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