flexiblefullpage -

New Home

New Home Marketing


Become a Member

Subscribe to Custom Builder for unlimited access

Subscribe
boombox1 -

In Business: Modern Design, Compromise, and Money

Custom builder Zane Williams opens up about what it takes to maintain his architectural vision, from handling clients and staying true to his fluid style, to the importance of transparency and how a slush fund avoids awkward conversations mid-construction




Advertisement
billboard -
Leadership

Building Relationships on Screen

Meeting in person is key to custom builders’ client relationships, but using virtual meeting tools during the pandemic has its benefits

Marketing & Sales

Forward Thinking With Virtual Reality

A next generation custom home builder takes a virtual leap to help clients see their future

Leadership

Guest Columnist: Striving for accurate green-home appraisals

Make sure your new sustainable project receives a fair valuation

New Home

International Relations

Data from the Migration Policy Institute and the Pew Research Center show that in the past six years the U.S. has seen an influx of migration, with…

Business

International Etiquette

Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

Marketing & Sales

Social Skills for the Custom Builder

Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

Leadership

Buy it now book recommendation: Ctrl Alt Delete by Mitch Joel

  I’ve been enjoying the Chicago Blackhawks run to the Stanley Cup Finals. I went to a party last week where a friend, Bobby Krueger, owner of…

Leadership

Hot elevation + Lean = Fast sales

The overriding principle of Lean Design is marketability. The winning combo is to make the home simple and efficient to build while having an…

Leadership

Visualizing your future

This pottery is the future. OK, not the pottery itself.  What the pottery represents… is the future.   Our future.   …

Marketing & Sales

Great home plans: check out this 2,500-square-foot head turner

Today we have a ranch (or if you are on the East Coast, a rambler) to review. It is a Lean Design with a ton of amenities, and it is a beauty. I’m…

boombox2 -
halfpage1 -
native1 -
native2 -