Remodeling Marketing

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NARI of Greater Chicagoland Hosts 2nd Annual Remodeling Education Expo

The National Association of the Remodeling Industry returns to Chicago with its second annual Remodeling Education Expo for industry professionals


Custom Builder

The Power of Stories

At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building


Insider Advice on Talking Propane to Achieve Net Zero

Anthony Carrino, VP of design at Welcome Homes, says homeowners are doing their research before making Earth-conscious renovations.

Customer Service

Listen Up and Own It

Customers can easily tarnish your reputation with a bad review. Avoid that by holding your company and its people accountable, says remodeler Mike…


Buy it now book recommendation: Ctrl Alt Delete by Mitch Joel

  I’ve been enjoying the Chicago Blackhawks run to the Stanley Cup Finals. I went to a party last week where a friend, Bobby Krueger, owner of…


Selling the team game

What if I told you there was a simple way to increase the production of your sales reps to provide a competitive advantage for your remodeling…

Marketing & Sales

Many designers, architects doubt manufacturer claims on sustainability: Study

Survey shows they see environmental goals as important, but worry about getting products

Marketing & Sales

Are ugly houses to blame for the sluggish housing market?

The Atlantic poses the question: what if the ugly ones are ruining it for everyone else? They’re talking about dilapidated homes bringing down the housing market in general. Because there are so many foreclosures on the market, many of the existing houses may not have been well maintained or might be dated, meaning they likely aren’t buyers’ first choices.


Trade Secrets

Information for building a better remodeling Web site with SEO; marketing with financing; and going green by reducing, reusing and recycling.