flexiblefullpage -
Currently Reading

Women at WIRC Podcast: Mollie Elkman

Advertisement
billboard -
Marketing & Sales

Women at WIRC Podcast: Mollie Elkman


September 12, 2022
Mollie Elkman WIRC hero image

Mollie Elkman is the owner and president of Group Two, a full-service marketing partner for home builders. She is the author of the best selling children’s book, The House That She Built, published by NAHB BuilderBooks in collaboration with The Professional Women in Building Council and NAHB’s workforce development team. She was recognized at The 2022 International Builders' Show as the National Sales and Marketing Council's (NSMC) Sales and Marketing Professional of the year.

By focusing specifically on housing, Group Two understands the industry and is specialized in connecting builders with buyers. With a complete range of creative and technical capabilities, the team weaves the builder's unique brand story throughout every buyer touchpoint.

Learn more about Group Two: www.grouptwo.com/

Related Stories

Business

Insider Advice on Talking Propane to Achieve Net Zero

Anthony Carrino, VP of Design at Welcome Homes, says homeowners are doing their research before making Earth conscious renovations.

Leadership

Searching for Social Media’s Secret Sauce

Brightleaf Homes is still looking, but the builder has learned some valuable lessons along the way

Custom Builder

Marketing 101: Be the Expert

Rotelle Development gets its brand out there by positioning staff as a resource

Business

A Picture Is Worth a Post

Custom-home builders share why they gave Instagram a try and why the social media platform is essential for their marketing outreach

Marketing & Sales

Forward Thinking With Virtual Reality

A next generation custom home builder takes a virtual leap to help clients see their future

Leadership

Build a Business, Build a Brand

A craftsman's use of social media puts him on the map

Marketing & Sales

Social Skills for the Custom Builder

Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

Business

International Etiquette

Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

Marketing & Sales

Break Out A New Brand

Three custom builders undertake the rebranding and repositioning process with quantifiable results.

Marketing & Sales

Home Builder Marketing: Beyond the Business Card

Word of mouth will always be the holy grail of marketing, but custom home builders can do more to find prospects than just wait for past clients to pass their business card.

Advertisement
boombox1 -
Advertisement
boombox2 -
Advertisement
native1 -

More in Category




Business

A Picture Is Worth a Post

Custom-home builders share why they gave Instagram a try and why the social media platform is essential for their marketing outreach

Advertisement
native2 -
Advertisement
halfpage1 -