Design

Time to step up your game

A trend I am seeing throughout the country is that builders are stepping up their game relating to elevations. Why? In past years the consumer has been influenced primarily by what they see in their neighborhoods, while traveling, or on television. Now with Pintrest, Houzz, and many other websites your potential customers are exposed to countless photos of various architectural styles, details, and trends. As housing in general is picking up, and builder competition is on the rise, the general public can be just a bit choosier when selecting the company that will build their home.
Oct. 21, 2013
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A trend I am seeing throughout the country is that builders are stepping up their game relating to elevations. Why? In past years the consumer has been influenced primarily by what they see in their neighborhoods, while traveling, or on television. Now with Pintrest, Houzz, and many other websites your potential customers are exposed to countless photos of various architectural styles, details, and trends. As housing in general is picking up, and builder competition is on the rise, the general public can be just a bit choosier when selecting the company that will build their home. Of course many factors play into this decision, but first impressions of aesthetic appeal remain as one of the strongest.

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Many of today’s leading builders are choosing Lean Design methods to develop exteriors that will be the next to appear on these social media sites. In other words they are finding ways to drive down cost yet increase curb appeal. Taking a single plan, making sure it builds Lean, and developing several different exteriors is a winning approach. Cost less yet looks better? Yeah that makes sense. So as far as potential customers are concerned: either step up or step off.
 

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