Marketing & Sales



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In order to negotiate successfully, custom builders need to educate their clients throughout the construction process — and remember to keep their cool when things go awry.

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Confidence, enthusiasm and leaving no lead unturned pays off

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This knowledgeable sales team is well versed in this community’s varied inventory

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Prospecting on the Web became a fresh and effective tool for selling new homes

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Working her way up and learning the ropes from mentors, this sales newbie rose to the top to grab gold

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We interviewed some of the Nationals' gold winners after the January awards ceremony in Las Vegas to learn what they attribute for their success

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This team set and met outstanding goals in a slowing Canadian market to win gold

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Diligent training and follow up keeps his staff on its toes and product moving in a market that just got a little tougher

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BALA finalists stand out from the crowd because of their workmanship, attention to detail, strong elevations and smart use of space inside and out..

News

Information for building a better remodeling Web site with SEO; marketing with financing; and going green by reducing, reusing and recycling.

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Rick Heaston examines home buyers' needs at different points in the sales process. Part 1 of 2.

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The gold winners from the 2007 National Sales and Marketing Awards demonstrate that a cool sales environment doesn't need to put a halt to design innovation.

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Everybody loves a parade. And considering the benefits of a parade of homes, custom builders ought to love them more than most. Building a home for exhibition — whether you call it a Homearama, a Parade of Homes or a Street of Dreams — is likely to generate a lot of brand awareness for your company.

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When you discount, you undermine the value of the service you are offering. The way to improve the bottom line and make it more resilient to the ups and downs of the economy and the regulatory market is to increase the value of what you deliver.

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If successful custom home building was a recipe, the ingredient list would be one part skilled builder and trades; one part good land, floor plans and options; and two parts satisfied customers. Because customer satisfaction is such an integral part of the custom home building recipe, custom home builders are focusing more than ever on improving their customer satisfaction ratings.

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FALL 2021

This Month in Custom Builder

Products

The French luxury switches brand Meljac has developed a new solid brass collection in collaboration with Australian designer Marc Newson.

Features

The HS300 whole-house HEPA filtration unit is designed to be installed directly onto the return air plenum of forced air heating/cooling systems.

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