Business

Advice from industry experts for how to run your business, based on the real-world experience of your peers.

Understanding Your Biggest Competitor

You may not think of yourself as a tour guide, therapist, doctor, marriage counselor, or investment advisor. But those are the skills custom builders need in today's market




Custom Builder

The Power of Stories

At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building

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Business

Websites Done Right

3 essentials for an effective custom builder website that engages prospects and generates leads

Business

Winning With the Trades

Even in a tight labor market, there are ways custom builders can stand out as the preferred company for their trades

Design Details

Design Details: Above the Fray

In a densely populated Seattle neighbor­hood, two adjacent infill sites were developed: The Lookout and Shake Shacks

Backstory

Backstory: Textbook Case of Student Becoming Design/Build Owner

While construction was not in her blood, education and planning lead to success for this Minnesota custom builder

Backstory

Backstory: Riding a Wave to Being a Builder

This is Steve Thomas' story about following your passion to become a successful builder

Backstory

Backstory: Logical Thinking

How a small architecture and construction firm in Maine became a leader in the prefab and Passive House movements

Business

Arbitration Pros and Cons for Home Builders

Builders should know what leverage and protection they gain and lose when considering alternative dispute resolution techniques
 

Business

A Picture Is Worth a Post

Custom-home builders share why they gave Instagram a try and why the social media platform is essential for their marketing outreach

Leadership

Problem-Solver With A Passion

There's nothing passive about Natalie Leonard's drive to build sustainable affordable Passive homes

Business

Getting Prospects to Pay for It (The Estimate)

A preconstruction process that convinces potential clients to pay for estimating is less about contract language and more about beginning a relationship