Business
Business
Advice from industry experts for how to run your business, based on the real-world experience of your peers.
Understanding Your Biggest Competitor
You may not think of yourself as a tour guide, therapist, doctor, marriage counselor, or investment advisor. But those are the skills custom builders need in today's market
Custom Builder
Women at WIRC: Jessica Cargile Talks Business Management and Work/Life Balance
Jessica Cargile owns and operates a custom building company with her husband, a dynamic that requires constant teamwork and an intentional effort to strike a healthy work/life balance
Business
Entries Closing Soon for Best in American Living Awards
Custom builders have only one week left to submit their projects for recognition
Custom Builder
The Power of Stories
At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building
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Business
Websites Done Right
3 essentials for an effective custom builder website that engages prospects and generates leads
Business
Winning With the Trades
Even in a tight labor market, there are ways custom builders can stand out as the preferred company for their trades
Design Details
Design Details: Above the Fray
In a densely populated Seattle neighborhood, two adjacent infill sites were developed: The Lookout and Shake Shacks
Backstory
Backstory: Textbook Case of Student Becoming Design/Build Owner
While construction was not in her blood, education and planning lead to success for this Minnesota custom builder
Backstory
Backstory: Riding a Wave to Being a Builder
This is Steve Thomas' story about following your passion to become a successful builder
Backstory
Backstory: Logical Thinking
How a small architecture and construction firm in Maine became a leader in the prefab and Passive House movements
Business
Arbitration Pros and Cons for Home Builders
Builders should know what leverage and protection they gain and lose when considering alternative dispute resolution techniques
Business
A Picture Is Worth a Post
Custom-home builders share why they gave Instagram a try and why the social media platform is essential for their marketing outreach
Leadership
Problem-Solver With A Passion
There's nothing passive about Natalie Leonard's drive to build sustainable affordable Passive homes
Business
Getting Prospects to Pay for It (The Estimate)
A preconstruction process that convinces potential clients to pay for estimating is less about contract language and more about beginning a relationship