Marketing



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Virtual reality rendering by Radical Galaxy of kitchen to be built by Lochwood-Lozier

Features

A next generation custom home builder takes a virtual leap to help clients see their future

Top down view of Kitchen sink

True to his nature, builder Nick Schiffer immediately said, “Of course we can build a wood dish-drying rack that would drain into the sink,” then set about researching the best way to do it (Photos: Sabrina Cole Quinn Photography).

 

Features

A craftsman's use of social media puts him on the map

Will Duderstadt
Features

Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

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Features

Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

Custom home in Myrtle Beach, S.C. built by CRG Companies.

Features

Using social media to attract leads is easier than you think

Orlando home built by Silliman

Silliman Homes model house in the BayHill neighborhood of Orlando, Fla., shows clients what they can expect from the builder's new CitySide program.

Features

Three custom builders undertake the rebranding and repositioning process with quantifiable results.

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Features

Word of mouth will always be the holy grail of marketing, but custom home builders can do more to find prospects than just wait for past clients to pass their business card.

Features

Defining and articulating what is a professional in remodeling or new construction is tougher than in some other industries.

Blog Entry
Features

Your custom building clients come from all walks of life. But they have one thing in common: They are successful, and they have money. And more often than not, your clients are wealthy because they spend wisely.

Features

Confidence. Such a simple word but also a word that may have more to do with your success or failure than any other.

WINTER 2020

This Month in Custom Builder

Products

Five sizes of these wall-mount vanities designed by Jeffrey Alexander are available

Features

Custom-home builders share why they gave Instagram a try and why the social media platform is essential for their marketing outreach

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