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Marketing
When BrightLeaf Homes focuses on the benefits its standard building science package delivers, the conversation with buyers moves deeper into the sales funnel toward selections for counters, cabinets, flooring, and lighting.
Features
Brightleaf Homes is still looking, but the builder has learned some valuable lessons along the way
The family room off the kitchen in Rotell(e) Studio(e)’s Augusta-Cape Cod offers open-plan living for multigenerational households (Photo: Courtesy Rotell(e) Studio(e)).
Features
Rotelle Development gets its brand out there by positioning staff as a resource
Virtual reality rendering by Radical Galaxy of kitchen to be built by Lochwood-Lozier
Features
A next generation custom home builder takes a virtual leap to help clients see their future
True to his nature, builder Nick Schiffer immediately said, “Of course we can build a wood dish-drying rack that would drain into the sink,” then set about researching the best way to do it (Photos: Sabrina Cole Quinn Photography).
Features
A craftsman's use of social media puts him on the map
Features
Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice
Features
Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal
Silliman Homes model house in the BayHill neighborhood of Orlando, Fla., shows clients what they can expect from the builder's new CitySide program.
Features
Three custom builders undertake the rebranding and repositioning process with quantifiable results.
Features
Word of mouth will always be the holy grail of marketing, but custom home builders can do more to find prospects than just wait for past clients to pass their business card.
Features
Defining and articulating what is a professional in remodeling or new construction is tougher than in some other industries.
Features
Your custom building clients come from all walks of life. But they have one thing in common: They are successful, and they have money. And more often than not, your clients are wealthy because they spend wisely.
Features
Confidence. Such a simple word but also a word that may have more to do with your success or failure than any other.
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Blogs
October 13, 2021
My name is James McClister, and I am Custom Builder’s new editor. It’s with humility that I take over from Nigel F.
