Marketing



Chinese Zodiak Board
Features

Foreign buyers are playing a signifcant role in new-home sales and understanding the international nuances of negotiating can help close a deal

Will Duderstadt
Features

Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

Orlando home built by Silliman

Silliman Homes model house in the BayHill neighborhood of Orlando, Fla., shows clients what they can expect from the builder's new CitySide program.

Features

Three custom builders undertake the rebranding and repositioning process with quantifiable results.

Features

Word of mouth will always be the holy grail of marketing, but custom home builders can do more to find prospects than just wait for past clients to pass their business card.

Features

Defining and articulating what is a professional in remodeling or new construction is tougher than in some other industries.

Blog Entry
Features

Your custom building clients come from all walks of life. But they have one thing in common: They are successful, and they have money. And more often than not, your clients are wealthy because they spend wisely.

Features

Confidence. Such a simple word but also a word that may have more to do with your success or failure than any other.

Pages

December 2017

This Month in Custom Builder

Products

The new HappyWords design features festive words such as: happiness, joy, and contentment written in English, Spanish, and French

Features

A Minnetonka, Minn. builder answers the call to build a Craftsman-style house that doesn't look like every other Craftsman

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