Marketing



The Rise of Pinterest

The Rise of Pinterest

Features

Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the Pinterest bandwagon.

Using strategic relationships to grow your business

Using strategic relationships to grow your business

Features

A key area of business that many builders fail to master is strategic relationships. Mark Richardson offers tips for leveraging those around you to improve your business.

Mark Richardson: Coping with unpredictability

Mark Richardson: Coping with unpredictability

Features

When things are unpredictable, our very basic levels of confidence and conviction are diminished. Mark Richardson offers proven ways to deal with the uncertainties in today’s business environment.

Mark Richardson: The Power of Three

Mark Richardson: The Power of Three

Features

By mastering the techniques of the power of three, builders and sales professionals can save time and boost their close rate.

Custom builders share their tricks for sealing the deal with buyers and avoiding

Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.

Features

Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.

new home sales, housing market, home inventory, home appraisals

New homes suffering from too-low appraisals

News

The National Association of Home Builders (NAHB) reported on their blog that flawed appraisals might be preventing home sales.

News

Survey shows they see environmental goals as important, but worry about getting products

certainteed, insulation, online tools, free online tools

CertainTeed introduces new online tools

News

CertainTeed Insulation has introduced three new online tools to help building professionals better market efficiency improvements to homeowners.

WINTER 2020

This Month in Custom Builder

Products

Five sizes of these wall-mount vanities designed by Jeffrey Alexander are available

Features

Custom-home builders share why they gave Instagram a try and why the social media platform is essential for their marketing outreach

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